Enthuse Foundation Secures Major Sponsorship from Amazon to Empower Women Entrepreneurs

Amazon Partners with Enthuse Foundation

The Enthuse Foundation has officially announced a significant partnership with Amazon, marking a new milestone in their commitment to empower women in business. This collaboration brings an annual sponsorship of $100,000, aligning with the foundation's mission to enable and uplift the next generation of women entrepreneurs. Together, they aim to enhance community support, education, and access to vital resources for aspiring female business leaders.

A Shared Vision for Empowerment

The Enthuse Foundation, recognized for its dedication to fostering female entrepreneurship, is enthusiastic about its collaboration with Amazon. Kim Lawton, Co-chairwoman of the Enthuse Foundation and CEO of the Enthuse marketing agency, expressed her excitement, stating, "We are thrilled to be joining forces with Amazon to expand our reach and invest in the next generation of women founders and entrepreneurs. This partnership is a powerful affirmation of our work to uplift women entrepreneurs, providing them with the resources they deserve."

Co-chairwoman Kristy Snyder, Chief People Officer at Enthuse, underscores the challenges women often face in the business realm. "As women in business, we know we have to work harder for investment and access opportunities. This sponsorship will help us break down barriers and elevate our impact significantly."

Funding Opportunities for Women Entrepreneurs

The Amazon sponsorship includes a noteworthy allocation of $20,000 in grants to support women entrepreneurs. Launching in March 2025, in celebration of Women's History Month, these grants consist of two $10,000 funding opportunities designed to fuel growth and development for women-owned businesses.

Events to Inspire and Educate

In addition to grants, the Enthuse Foundation and Amazon plan to host a series of events across five major U.S. cities, including Austin, Minneapolis, and Chicago. These gatherings will serve as platforms for women entrepreneurs to network, practice pitching, and learn invaluable business best practices. The initiative includes both in-person and virtual events, ensuring accessibility for entrepreneurs nationwide.

Marketplace for Success: Amplifying Women-Owned Businesses

In a significant move, Amazon will act as the official Marketplace sponsor for the annual Enthuse Foundation Pitch Competition in November 2025. The event will feature a special Amazon Marketplace spotlight designed to highlight innovative women-owned businesses, providing them with an ideal setting to showcase their products and connect with potential investors, mentors, and industry leaders.

The Enthuse Foundation: Driving Change

The Enthuse Foundation, a non-profit organization, remains dedicated to supporting women in business through a combination of education, community outreach, and capital investment. Their annual Pitch Competition is a cornerstone of this mission, showcasing the talent and potential of women entrepreneurs while creating opportunities for connection and funding.

For more about their mission and initiatives, visit www.enthusefoundation.org. This strategic partnership with Amazon stands as a testament to the growing commitment to gender equity in entrepreneurship and the positive changes it can bring to the business landscape.

As this collaboration unfolds, both Amazon and the Enthuse Foundation aim to champion women entrepreneurs, opening doors and redefining pathways to success in a landscape that often presents formidable challenges.