Celebrate 100 Years of Meiji Milk Chocolate with PRONTO's Special Collaboration Products

A Sweet Celebration: 100 Years of Meiji Milk Chocolate

2026 marks a significant milestone for Meiji Milk Chocolate as it celebrates its 100th anniversary. Launched in September 1926, this beloved chocolate brand has captivated the hearts of many with its rich quality and commitment to using only the finest cacao beans and milk. To commemorate this special occasion, PRONTO Corporation is collaborating with Meiji to offer a delectable range of chocolate sweets and drinks across its PRONTO locations starting September 29, 2026.

Special Products to Look Forward To

To mark this landmark celebration, PRONTO will launch several unique products that showcase Meiji's signature chocolate. The first batch includes two delectable desserts:

1. Canelé with Meiji Chocolate - Price: 418 JPY
This classic French pastry is meticulously prepared using caramelized butter and flour from France. It is slow-baked to achieve a crispy exterior while maintaining a chewy interior. The addition of rum adds a fragrant note, and the dish is finished with a topping of rich Meiji chocolate, delivering a subtly sweet experience.

2. Sacher Torte - Price: 594 JPY
A dessert that embodies deep chocolate flavor, the Sacher Torte is crafted with Meiji chocolate. The cake is paired with a touch of apricot jam to enhance the chocolate’s complexity, resulting in a sophisticated taste that’s perfect for adults seeking a refined sweet.

Available from December 26, 2026, to February 15, 2027:
3. Meiji Iced Chocolate Latte - Price: 748 JPY
A deliciously creamy drink that combines a chocolate base infused with caramel flavor and a hint of espresso bitterness. Topped with whipped cream and pieces of Meiji Milk Chocolate, it promises to refresh.

4. Meiji Hot Chocolate - Price: 638 JPY
This warm beverage is inspired by Meiji Milk Chocolate, featuring the harmonious blend of rich cacao aroma and smooth milk. The drink is completed with cocoa nibs for a bitter contrast that enhances the chocolate flavor.

Availability and Stores

These delightful treats will be available at all PRONTO locations, except for a few specified stores. The offerings are exclusively available during cafe time, not during morning or bar hours, and exact operating hours may vary by location. For specific hours, customers can check the official PRONTO website at pronto.co.jp.

About PRONTO

PRONTO aims to be the "GREAT GOOD PLACE" where people can enjoy their time. By offering a restaurant concept that transitions from a café during the day to an izakaya (Japanese-style pub) at night, PRONTO provides a versatile space for customers to meet, work, and relax throughout the day. Whether it's a quick coffee before work or an evening gathering with friends, PRONTO serves as a community hub for all.

With this exciting collaboration, Meiji's 100th anniversary products are set to delight fans old and new, reminding everyone of the sweet memories created over a century of chocolate excellence.