#USA #Rockford #American Made #Wolverine #Workshop Wedge

Wolverine Launches the Workshop Wedge: Pioneering American Manufacturing

Wolverine®, a name synonymous with durable work boots for over 140 years, is taking a significant step towards reinforcing American manufacturing with the debut of its Workshop Wedge boot. This launch not only marks the beginning of a new product line but also embodies the brand's commitment to the very heart of American craftsmanship.

A New Era of Manufacturing

The Workshop Wedge boot, designed and made in Texas, represents a turning point for Wolverine as the brand looks to innovate and respond to the growing demand for American-built products. According to Mike Maloney, Chief Product Officer for Wolverine World Wide's Work Group, the initiative stems from customer feedback, particularly in today’s economic landscape where local manufacturing is becoming ever more important. Customers have expressed a strong preference for boots produced in the USA, and Wolverine aims to bridge that gap.

The Workshop Wedge is the first of many boots that Wolverine plans to roll out, highlighting the company’s long-term strategy of revamping its offerings to include more products made domestically. In addition to these boots, their famed 1000 Mile Collection will continue to be handcrafted in Arkansas.

Quality and Comfort Redefined

Crafted with precision, the Workshop Wedge is not just built for performance; it’s designed for comfort and style as well. The boot features Goodyear Welt construction, a method renowned for durability, allowing users to re-sole the boots multiple times – a characteristic that adds to its long-term value. Coupled with a PU wedge sole, the boot promises sturdiness and cushioning for those lengthy hours spent in the workshop or on job sites.

Exclusive Availability and Pricing

Retailing at $249.95, the Workshop Wedge is now available exclusively at Wolverine.com. Interested customers can find more details about the product and make their purchase directly through the website. This is more than just a boot; it’s a testament to the resilience and dedication of American workers.

Supporting the Skilled Trades

Wolverine is dedicated not only to producing high-quality footwear but also to supporting the future of skilled trades in America. The brand is actively involved in various initiatives that provide resources and support to aspiring tradespeople. Through Project Bootstrap, Wolverine has contributed over $2 million to promote the skilled trades, further showcasing its dedication to fostering talent and craftsmanship across the nation.

Conclusion

As Wolverine takes this significant stride into American manufacturing with the Workshop Wedge, it sets a precedent in the work boot industry. By maintaining high-quality standards, supporting local economies, and responding to consumer demands, Wolverine continues to embody the spirit and tenacity of the American worker. The Workshop Wedge is not just a new addition to their product range; it’s a movement towards sustainability, quality, and American pride in craftsmanship.

For more information about the Workshop Wedge and other Wolverine products, visit Wolverine.