#Japan #Osaka #Baijiu #Wuliangye #EXPO2025

Wuliangye Day at the 2025 Osaka Expo

The recent opening of Wuliangye Day at the 2025 Osaka Expo in western Japan has garnered significant attention, positioning the renowned Chinese baijiu maker, Wuliangye, at the forefront of the event. Known for its rich heritage, Wuliangye has been a veteran participant in global exhibitions, which date back to its inception in 1915. The company’s presence at this world expo emphasizes its commitment to cultural exchange and international markets.

Visitors stepping into the Wuliangye themed exhibition hall were greeted by a striking wall adorned with accolades that highlight the brand's dedication to superior quality and its deep cultural roots. Among the showcased products were classic representations of Wuliangye's baijiu, spanning its first to eighth generations, each narrating a story of tradition and craftsmanship. As a commemorative gesture, a special gift box celebrating the Osaka Expo was presented to the pavilion's manager, marking a momentous occasion.

Japan serves as a premium consumer market, making it a crucial pillar for Wuliangye's globalization strategy. Utilizing this themed day, the company has focused on enhancing local dining experiences and fostering relationships with Japanese consumers. On September 16, a restaurant in Osaka was inaugurated as the second overseas establishment to receive Wuliangye's official endorsement, following a successful launch in Tokyo earlier this year. This establishment now serves as a bridge, introducing authentic baijiu along with high-end Chinese cuisine to Japanese diners.

From September 13 to 23, marketing activities related to Wuliangye Day unfolded across Japanese restaurants, drawing numerous consumers eager to savor dishes and spirits inspired by the Wuliangye brand. A local Japanese diner praised the personalized dishes that expertly fused the rich essences of Chinese and Japanese culinary arts, delighting patrons with beautiful presentations that appealed to both the eyes and the palate.

Presently, Wuliangye is pioneering the globalization of Chinese baijiu, having successfully exported its products to numerous countries. It has also established Wuliangye restaurants in Hong Kong, Tokyo, and Singapore, forging closer connections with international clientele. Through a collaboration with Michelin, Wuliangye is promoting a **