Princess Cruises Offers Elite Contest for Rose Parade Experience in 2027

Join the Excitement of the 2027 Rose Parade with Princess Cruises

Princess Cruises is rolling out the red carpet for its most devoted guests. This esteemed cruise line has invited members of its Captain's Circle Elite program to participate in an exciting contest entitled "Share Your Princess Story." This initiative offers a unique chance for winners to ride on Princess Cruises' floral float during the renowned Rose Parade® on January 1, 2027, taking place in the beautiful city of Pasadena, California.

A Celebration of Stories and Memories

For over six decades, Princess Cruises has crafted unforgettable experiences for countless travelers. Now, in celebration of the upcoming Rose Parade's theme of "Welcome," they are encouraging guests to reflect on their cherished memories made while cruising with Princess. According to Marie Lee, the Chief Marketing Officer of Princess Cruises, "Princess guests have been at the heart of our story for more than 60 years, and many have shared incredible moments with us across decades of travel." This contest embodies the spirit of welcoming and connection that the parade seeks to showcase.

Eligible members can enter the contest by submitting a heartfelt essay, ranging from 300 to 500 words, that highlights the meaningful connections, remarkable destinations, and unforgettable experiences that have defined their journeys with Princess. This submission serves as a personal narrative celebrating the adventures that truly matter to them.

Details of the Contest

Contest Timeline: Entries are currently open and will be accepted until September 22, 2026. Participants who meet the eligibility requirements must be at least 18 years old and have completed 15 cruises or accrued 150 cruise days with Princess Cruises by the start of the contest.

Winning Prizes: Four winners will be chosen and will receive the incredible opportunity to take a trip to Pasadena, where they will join the Princess float in the esteemed Rose Parade on New Year’s Day. This float will not only represent Princess but also symbolize the connections and stories shared by travelers from around the world.

The Floral Float: A Visual Spectacle

Princess Cruises' float, entitled "Welcome Aboard – Find Your Story," promises to be a showstopper. Designed by Artistic Entertainment Services, the float will measure approximately 55 feet long and 22 feet high, adorned with over 320,000 natural elements categorized as flowers, seeds, bark, and leaves. The design will capture the essence of discovery, connection, and belonging that is intrinsic to the cruise experience. Its vibrant colors and rich floral textures will depict breathtaking destinations such as Alaska, Japan, Australia, and various European locales, inviting spectators to explore the world with Princess.

The Rose Parade itself is a highly anticipated annual event, where an estimated 800,000 spectators line the streets of Pasadena, while over 28 million viewers tune in via U.S. television broadcasts. This elevated presence allows Princess Cruises to connect with an immense audience, celebrating those who have shared their stories and memories through travel.

A Legacy of Dream Vacations

Princess Cruises, often dubbed "The Love Boat," is regarded as one of the world's foremost cruise brands, delivering magical vacation experiences to millions each year in sought-after destinations around the globe. Their commitment to creating meaningful connections for guests is reflected through luxurious offerings, excellent service, and an array of activities that cater to diverse preferences. The newest addition to their fleet, Star Princess, launched in October 2025, exemplifies the company's dedication to industry-leading innovations and guest satisfaction.

As the contest deadline approaches, members of the Captain's Circle Elite program are encouraged to reflect on their unique journeys with Princess. With dreams of sailing down Colorado Boulevard on a stunning float, participants are reminded that every Princess guest indeed has a story to tell.

For more details about the contest, interested members can visit Princess Share Your Story for entry forms, rules, and additional information.

With all these exciting opportunities ahead, who knows which stories will bring four deserving guests to life aboard the dazzling float on one of the year’s most celebrated events?