Breyers Launches Revolutionary 'Freezerpit' for S'mores Lovers This Summer
This summer, you no longer need a campsite to savor the delights of s'mores thanks to Breyers' innovative Campfire Collection. The new line features a selection of unique frozen treats, such as bars, sandwiches, and tubs, all crafted with real HERSHEY'S Milk Chocolate. Now everyone can enjoy the nostalgic flavors of toasted marshmallows, creamy chocolate, and crunchy graham crackers in a convenient and refreshing way.
To promote this exciting collection, Breyers is introducing the world's first Breyers S'mores Freezerpit – a chilly twist on the traditional outdoor firepit experience. This cool product aims to recreate the essence of a campfire setting without needing actual flames. The Freezerpit resembles a classic stone firepit, complete with faux smoke and cooling functionalities that preserve the perfect temperature for the brand's delicious s'mores treats.
The unveiling of this whimsical creation coincides with a special event on May 30th at Maggie Daley Park in downtown Chicago from 12 PM to 6 PM CT. Guests can gather around the Freezerpit to enjoy seating that resembles logs, listen to acoustic music, and indulge in the Breyers Campfire Collection treats while supplies last. According to Bentley King, US Head of Ice Cream Marketing Operations at Unilever, the Freezerpit is designed to make the joy of s'mores accessible to everyone, regardless of their location.
Maggie Daley Park, a bustling spot in the heart of the city, will transform into a mini-campground for the day, showcasing how Breyers is committed to creating memorable moments for families and friends through their products. King emphasized that s'mores typically evoke images of sitting around a fire, but Breyers aims to bring that delightful experience to urban settings where firepits might not exist.
Mini Freezerpit Giveaway: For those unable to attend this special event, Breyers will also run a promotional giveaway from June 2 to June 13, where fans can enter for a chance to win a Mini Freezerpit. This compact, tabletop cooler is designed for convenient on-the-go s'mores enjoyment. Participants will receive a pint of Breyers Campfire Collection S'mores along with four s'mores-themed spoons, ensuring that the pleasure of s'mores can be enjoyed anywhere, from the comfort of home to a picnic in the park.
When creating the Campfire Collection, Breyers incorporated rich HERSHEY'S Milk Chocolate, known for being the preferred chocolate among 82% of Americans for making s'mores. The flavor profiles include:
Now available at major retailers nationwide, Breyers' Campfire Collection brings the campfire experience to everyone, right in their own backyards, or even in office break rooms! Priced between $4.97 and $6.99, these delicious delights serve as the perfect summer treat.
Breyers has been a staple of quality ice cream since 1866 and emphasizes using high-quality ingredients. All of Breyers' products are made from 100% Grade A milk and cream, with no artificial growth hormones used during the cows’ milk production.
Not only do Breyers' frozen treats celebrate summer, but they also reaffirm the simplicity and joy of gathering around for a shared experience. Whether you’re out in nature or at home, Breyers ensures that everyone can enjoy s'mores all summer long!
To promote this exciting collection, Breyers is introducing the world's first Breyers S'mores Freezerpit – a chilly twist on the traditional outdoor firepit experience. This cool product aims to recreate the essence of a campfire setting without needing actual flames. The Freezerpit resembles a classic stone firepit, complete with faux smoke and cooling functionalities that preserve the perfect temperature for the brand's delicious s'mores treats.
The unveiling of this whimsical creation coincides with a special event on May 30th at Maggie Daley Park in downtown Chicago from 12 PM to 6 PM CT. Guests can gather around the Freezerpit to enjoy seating that resembles logs, listen to acoustic music, and indulge in the Breyers Campfire Collection treats while supplies last. According to Bentley King, US Head of Ice Cream Marketing Operations at Unilever, the Freezerpit is designed to make the joy of s'mores accessible to everyone, regardless of their location.
Maggie Daley Park, a bustling spot in the heart of the city, will transform into a mini-campground for the day, showcasing how Breyers is committed to creating memorable moments for families and friends through their products. King emphasized that s'mores typically evoke images of sitting around a fire, but Breyers aims to bring that delightful experience to urban settings where firepits might not exist.
Mini Freezerpit Giveaway: For those unable to attend this special event, Breyers will also run a promotional giveaway from June 2 to June 13, where fans can enter for a chance to win a Mini Freezerpit. This compact, tabletop cooler is designed for convenient on-the-go s'mores enjoyment. Participants will receive a pint of Breyers Campfire Collection S'mores along with four s'mores-themed spoons, ensuring that the pleasure of s'mores can be enjoyed anywhere, from the comfort of home to a picnic in the park.
When creating the Campfire Collection, Breyers incorporated rich HERSHEY'S Milk Chocolate, known for being the preferred chocolate among 82% of Americans for making s'mores. The flavor profiles include:
- - S'mores Tub: A delicious blend of toasted marshmallow and crunchy graham cracker infused with HERSHEY'S chocolate swirls, making each spoonful irresistible.
- - S'mores Bar: A unique frozen bar featuring a core of delicious toasted marshmallow and a smooth chocolate layer enveloped in graham cracker crunch.
- - S'mores Sandwich: This treat features toasted marshmallow mixed with chocolate swirls, sandwiched between graham cracker wafers.
Now available at major retailers nationwide, Breyers' Campfire Collection brings the campfire experience to everyone, right in their own backyards, or even in office break rooms! Priced between $4.97 and $6.99, these delicious delights serve as the perfect summer treat.
Breyers has been a staple of quality ice cream since 1866 and emphasizes using high-quality ingredients. All of Breyers' products are made from 100% Grade A milk and cream, with no artificial growth hormones used during the cows’ milk production.
Not only do Breyers' frozen treats celebrate summer, but they also reaffirm the simplicity and joy of gathering around for a shared experience. Whether you’re out in nature or at home, Breyers ensures that everyone can enjoy s'mores all summer long!
Topics Consumer Products & Retail）
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