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UCC Cold Brew Coffee: A New Sensation for Your Summer

UCC has unveiled a new way to enjoy its popular "Water Brew Coffee" series with the introduction of canned coffee. Set to launch on June 2, 2025, the UCC Cold Brew Fruity Special Recap Can (275g) is a limited edition product that will captivate coffee lovers looking for refreshment in the heat of summer.

The Rise of Cold Coffee in Japan

As climate change causes an increase in Japan's average temperatures, especially during sweltering summer days, consumer preferences are shifting. This has led to a notable rise in the demand for refreshing beverages, particularly iced coffee. A survey conducted by UCC last year revealed that nearly 40% of respondents prefer iced coffee over hot coffee, with more than half of people in their 20s favoring the cold variant.

In response to this growing trend, UCC is expanding its offerings in both the household and foodservice sectors. Their range now includes traditional bagged coffee for home brewing and bottled drinks, but the new canned version aims to bring the unique qualities of Water Brew Coffee to a wider audience.

What Is Water Brew Coffee?

Water Brew Coffee is characterized by its clean, mellow taste, which minimizes bitterness while enhancing the rich aromas of the coffee beans. UCC meticulously brews their coffee using this method, leading to smooth and enjoyable flavors that appeal to a broad fanbase.

The UCC Cold Brew Fruity Special uses carefully selected Ethiopian coffee beans, known for their fruity notes and vibrant acidity. In fact, this new canned product features more than 1.2 times the typical amount of coffee beans to ensure a robust flavor profile. By extracting the flavors through a slow water brewing process, the bitterness and unwanted flavors are minimized, allowing the fruity essence to shine.

Stylish Summer Beverage for Everyone

The packaging of the Fruity Special reflects its target market of young adults. With a sleek design featuring a metallic blue and white color scheme, it captures a modern aesthetic suitable for both casual outings and at-home enjoyment. UCC is committed to making Water Brew Coffee not only delicious but also stylish and approachable for everyone.

Marketed primarily towards consumers aged 20 to 30, UCC also plans to enhance the flavor experience of the Cold Brew line further by March 2025. The focus will be on achieving even crisper aftertaste and refining the natural characteristics of the coffee.

Key Product Features

• - Premium quality Ethiopian coffee beans highlighting fruity flavors.
• - 100% extraction using natural water—no artificial flavors added.
• - Unique roasting profile that maintains delicate flavors.
• - The extraction method focuses on minimizing bitterness for a pleasant finish.

The UCC Cold Brew Fruity Special Recap Can is priced at 198 yen (excl. tax) and has 0 kcal per 100g, making it a guilt-free choice for your iced coffee cravings this summer. Each case contains 24 cans, available through convenience stores, supermarkets, and online platforms nationwide.

As UCC continues to enhance its Cold Brew line, expect innovative flavors and refreshing options that perfectly align with the needs of today’s coffee enthusiasts.

For further details and to explore more of UCC's offerings, visit the UCC Cold Brew special site or their official online store.

Conclusion

For those looking forward to summer, the launch of UCC's Fruity Special Cold Brew in a convenient can offers a stylish and flavorful way to stay cool and caffeinated. Don’t miss out on this limited edition release that promises to redefine your coffee experience.

General Inquiries: UCC Coffee Customer Service Tel: 078-304-8952