Ultra Keep Eyeliner
2025-05-01 04:05:57

Introducing the Makeup Proportion Ultra Keep Eyeliner: A Game Changer for Effortless Eye Makeup

A Revolutionary Makeup Product: Introducing the Makeup Proportion Ultra Keep Eyeliner



As the beauty industry constantly evolves, Wilmina inc. unveils an innovative eyeliner that promises to redefine how we enhance our eyes. The Makeup Proportion Ultra Keep Eyeliner is set to launch on May 1, 2025, exclusively available through cooperative societies and major EC platforms. This product aims to cater to a wide range of ages and skill levels, allowing anyone to easily achieve a flawless eyeliner look.

The Inspiration Behind the Product


The journey toward developing this groundbreaking eyeliner stemmed from comprehensive market research conducted by Wilmina, which revealed that over 70% of women using cooperative societies struggle with applying eyeliner. Issues like shaky lines and difficulty due to sagging skin were notably prevalent among women in their 40s, with 80% expressing deep concerns about their ability to apply eyeliner. Older demographics also voiced challenges related to aging, such as droopy eyelids and visibility issues.

These insights spurred the creation of a product that directly addresses these common issues. The Ultra Keep Eyeliner features a smooth gel formula and a unique beauty correction tip, making it intuitive for users, regardless of their experience level. It empowers individuals to transform their “wishful thinking” into reality through a well-designed makeup application tool.

Product Overview


  • - Name: Makeup Proportion Ultra Keep Eyeliner
  • - Price: 1,738 JPY (tax included)
  • - Available Colors: Two options— Brown Black and Soft Brown
  • - Release Date: May 1, 2025
  • - Where to Buy: Kagayaku Cosmetics official stores on platforms like Amazon, Rakuten, and Yahoo! Shopping, alongside selected cooperative societies.

Product Variants

Key Features


1. Long-Lasting Performance: The eyeliner boasts an impressive wear that lasts up to 10 hours, resisting water, sweat, and rubbing due to its waterproof formula.
2. Easy Application for Beginners: Designed with soft gel technology, the eyeliner glides on smoothly, making it user-friendly even for those concerned about sagging skin around the eyes. The oval tip also allows versatility in line thickness.
3. Mistake Correction Made Easy: The included beauty correction tip allows users to effortlessly correct any inaccuracies in their eyeliner application, ensuring that even those unsure of their skills can achieve a professional look.

Note: This product is fragrance-free, paraben-free, and alcohol-free, catering to sensitive skin types.

About Makeup Proportion


The Makeup Proportion brand was launched with the vision of enabling individuals to design their desired appearances independently. Guided by expert makeup artists, the brand prioritizes usability and functionality. Since its inception in 2017, Makeup Proportion has gained traction, selling over 840,000 units with a diverse product range from eye makeup to hair coverage options, available at cooperative societies and various online platforms.

Company Background: Wilmina


Founded in 1984, Wilmina originated as a division of Nichimen Corporation. Now, it stands as a leading provider in the beauty sector, offering a plethora of products in cosmetics, haircare, and health foods while ensuring safety and reliability. Wilmina continues to expand its reach through EC platforms and drugstores. Furthermore, the launch of its pioneering Ibiza Beauty brand in 2015 underlines its commitment to the wellness sector, aimed at achieving a society where women can live authentically and radiantly.

For more information about Wilmina and their latest products, visit the official website at Wilmina.co.jp.


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Topics Consumer Products & Retail)

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