Radius Global Market Research Expands Through Strategic Acquisition of 7th Sense Insights

In a significant move to enhance its market research capabilities, Radius Global Market Research has announced the acquisition of 7th Sense, an innovative insights firm renowned for its specialized knowledge in consumer behavior, especially in the automotive sector. This acquisition marks a new chapter for Radius, strengthening its global consulting and research services while integrating 7th Sense's unique methodologies for deeper insights into consumer preferences.

Strengthening Global Research and Consulting

Founded in 1960 and headquartered in New York City, Radius Global Market Research is recognized as a leading insights and strategy firm. The acquisition of 7th Sense allows Radius to broaden its research horizons and refine its offerings to clients across various industries. 7th Sense, established in 2002 and based in Bingham Farms, Michigan, has built a reputation for its thorough and innovative research techniques that challenge conventional thinking in the market.

This acquisition is particularly timely, coming on the heels of Radius's previous acquisition of Strive Insight in January 2024, further solidifying its presence in the global market research landscape. By combining the strengths of both firms, Radius aims to deliver a comprehensive suite of research solutions that cater to the evolving needs of their clients.

Enhancing Consumer Understanding

At the heart of the integration is the alignment of Radius's Brand Growth Navigator framework with 7th Sense's unique approach, which emphasizes 'Adding Insight to Intuition'. This framework is crafted to dissect the complexities and nuances of human experiences, enabling brands to validate or challenge their intuitions through detailed consumer insights. Chip Lister, Managing Director of Radius, shared that this acquisition is aimed at deepening their analytical capabilities and enhancing the value of insights provided to clients.

The capabilities of 7th Sense are particularly noteworthy, involving a blend of qualitative, ethnographic, and quantitative research methods tailored to reveal the true drivers of consumer behavior. Their seasoned research specialists are equipped to create customized studies that address the unique challenges clients face in the modern marketplace, thereby fostering stronger brand growth.

A Future of Intuitive Insights

Mike Alcock, Principal of 7th Sense, expressed enthusiasm about the merger, highlighting that joining Radius will allow them to extend their impact and unlock potential opportunities for their clients. This partnership is viewed as a natural fit given the shared commitment to insights-driven strategies that yield actionable results.

With Radius's existing infrastructure and expansive market reach, the integration of both firms' research methodologies promises an enriched client experience. Together, they will offer clients access to a global network of specialized tools and local market expertise, empowering brands to navigate the complexities of consumer engagement effectively.

Conclusion

The acquisition of 7th Sense by Radius Global Market Research is a pivotal step toward redefining consumer insights in an increasingly competitive market. As brands strive to grow and adapt, this partnership offers innovative solutions that combine analytical rigor with an intuitive understanding of consumer behavior. The future of market research looks promising with this collaboration, as they seek to continue delivering compelling insights that facilitate brand success on a global scale.

For further information, visit Radius Global Market Research or 7th Sense.