#Japan #Hiroshima #Sushi-Ro #Digi-Ro

Explore Sushi-Ro's New Dining Experience with 'Digi-Ro'

Sushi-Ro, a prominent conveyor belt sushi restaurant chain, has unveiled an exciting innovation aimed at transforming the sushi dining experience. The new large touchscreen display, affectionately dubbed 'Digi-Ro', is designed to offer customers an engaging, convenient, and fun way to order their favorite sushi. Set to debut not only at the newly opened Hiroshima Parco store but across various locations, 'Digi-Ro' is poised to enhance customer interactions and satisfaction.

The origins of Sushi-Ro date back over 40 years to a tiny sushi restaurant, 'Tai Sushi', in Osaka. With a commitment to quality ingredients, affordable prices, and an exceptional dining atmosphere, Sushi-Ro has remained steadfast in its dedication to sushi excellence. Under the leadership of CEO Kohei Akiendo, the brand embodies the philosophy of 'straight to sushi', continually striving to connect deeply with customers and deliver the best sushi possible.

The Digi-Ro Experience

'Digi-Ro' invites customers into a new realm of sushi enjoyment, utilizing innovative digital technology to recreate the excitement of conveyor belt sushi without the need for a physical rotating lane. This forward-thinking approach not only modernizes the dining experience but also enhances it with interactive features. Beginning with a trial rollout in September at select locations in Osaka, Tokyo, and Aichi, 'Digi-Ro' has already garnered attention for its unique offerings and user-friendly interface.

The touchscreen allows diners to easily browse a variety of sushi options while watching vibrant visuals of sushi gliding on screen. Customers can interact with the display to place orders directly from their tables. Additionally, the design encourages group participation as multiple users can engage with the screen simultaneously, ensuring everyone can share in the exploration of new sushi flavors.

Incorporating fun elements, 'Digi-Ro' features a host of interactive games and quizzes, making dining a lively affair. The innovative technology not only showcases sushi choices but provides detailed insights into the ingredients and preparation methods of each dish. Diners will discover 'Sushi Navi', a feature that prompts them to try new sushi items they might not have considered before. The use of hashtags allows patrons to filter their options based on themes, thus enhancing the ordering process even further.

Upcoming Store Openings

In September, the 'Digi-Ro' system is set to launch at several key locations, with the Hiroshima Parco store leading the way. Convenience is paramount as the restaurant is located merely a minute's walk from the Hiroshima Electric Railway’s Hatchobori Station, making it easily accessible for shoppers and sushi lovers alike. As of the end of September, there will be a total of 124 locations across Japan integrating the digital sushi experience.

Conclusion: Embrace the Future of Sushi at Sushi-Ro

As Sushi-Ro continues to embrace the power of digital technology, the 'Digi-Ro' initiative is a testament to its commitment to providing not only delicious sushi but also a distinctive dining environment that prioritizes customer enjoyment. The brand aims to craft a space where visitors can always uncover something new and fascinating with every visit. So, whether you’re a sushi aficionado or a newcomer to the culinary world, make your way to the nearest Sushi-Ro and experience the revolutionary 'Digi-Ro' for yourself!

For those interested, here are some upcoming openings:

• - Sushi-Ro Hiroshima Parco (New Opening): Hiroshima, 2-1 Shintenchi, 9th Floor of Hiroshima Parco
• - Sushi-Ro Kurashiki Okishin: Okayama Prefecture, Kurashiki City, Tanoue Shinmachi 14-6
• - Sushi-Ro Kumamoto Motoyama: Kumamoto City, 1-2-79, Yase
• - Many more across Japan!

Be sure to catch the wave of sushi innovation!