#Sustainability #Japan #Tokyo #Coca-Cola #Coca-Cola Zero

Introduction

On May 1, 2025, the Coca-Cola Company will debut its 500ml label-free bottles for both Coca-Cola and Coca-Cola Zero, utilizing 100% recycled PET material. This move builds on their existing commitment to sustainability, which was initiated when they first introduced 100% recycled PET bottles in May 2021.

The Evolution of Coca-Cola

In April 2022, Coca-Cola unveiled the 350ml label-free bottle, showcasing their dedication to environmentally conscious packaging. The new 500ml versions expand upon this initiative, emphasizing sustainable practices without compromising on the brand’s rich legacy.

The iconic contour bottle, characterized by its unique design, was originally developed in 1915 with the intent that it would be identifiable even in adverse conditions. This innovative design has had a lasting impact on art, design, and pop culture, contributing to Coca-Cola’s global recognition over the last century. Now, the label-free bottles integrate sustainability into this tradition, representing a modern evolution of the brand.

Design and Features

The label-free Coca-Cola bottles utilize a debossed Spencer logo in place of traditional labels. By employing 100% recycled PET, the bottles reinforce Coca-Cola’s brand identity while actively reducing environmental impact. This thoughtful redesign not only preserves the brand's visual heritage but also addresses contemporary environmental concerns.

Product Overview

Coca-Cola

• - Product Name: Coca-Cola
• - Type: Carbonated Beverage
• - Ingredients: Sugars (high fructose corn syrup [domestic production], sugar), carbonated water, caramel coloring, acidulants, flavoring, caffeine
• - Nutritional Information (per 100ml): [specific values not provided]
• - Packaging and Pricing: 500ml PET x 24 bottles (case sale only) at a suggested retail price of ¥4,320 (excluding tax)
• - Sales Channel: Online

Coca-Cola Zero

• - Product Name: Coca-Cola Zero
• - Type: Carbonated Beverage
• - Ingredients: Carbonated water, caramel coloring, acidulants, sweeteners (sucralose, acesulfame K), flavoring, caffeine
• - Nutritional Information (per 100ml): [specific values not provided]
• - Packaging and Pricing: 500ml PET x 24 bottles (case sale only) at a suggested retail price of ¥4,320 (excluding tax)
• - Sales Channel: Online

Conclusion

Coca-Cola's latest innovation, the 500ml label-free bottle, is not just a step towards reducing plastic waste; it is a reflection of the company's commitment to sustainability while honoring a storied heritage. As consumers increasingly prioritize environmentally friendly products, Coca-Cola persists in leading with solutions that cater to both tradition and modern ecological awareness. This initiative positions them well in a market that values sustainability, ensuring that their products remain relevant and beloved for generations to come.