Infosys Partners with International Tennis Hall of Fame to Innovate Tennis Experience through AI until 2028

Infosys and International Tennis Hall of Fame: Innovating Tennis through AI

In a remarkable move that embodies the intersection of sports and technology, Infosys, a global leader in digital services, has renewed its collaboration with the International Tennis Hall of Fame (ITHF) to advance the game of tennis through innovative digital experiences. This partnership, now extended until 2028, is set to foster a new wave of engagement for tennis fans while celebrating the rich history of the sport.

Revolutionizing Fan Engagement

At the heart of this collaboration is the recently launched Famers Duel, a generative AI-powered game designed to captivate tennis enthusiasts. This game serves as a digital engagement tool where fans can own digital cards featuring tennis legends like Tracy Austin and Michael Chang. Players can engage in a virtual tennis match either against AI bots or friends worldwide. The game merges the nostalgic elements of tennis history with modern gaming, creating a unique arcade-style experience that stimulates interaction among fans.

The Famers Duel is not just a game; it symbolizes how technology can bridge generational gaps, connecting long-time fans with newer audiences through an engaging format that honors the legends of the sport.

Technology Enhancing Heritage

This partnership builds upon previous innovations, such as the Metaverse Museum, which was unveiled in 2023. The museum offers a virtual exploration of the ITHF grounds, where visitors can view lifelike holographic representations of inductees and learn fascinating trivia about their careers. The initiative has been a massive success, attracting over 10,000 visitors and enhancing fan engagement through immersive storytelling.

Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, emphasized that this collaboration is more than just utilizing technology; it’s about transforming fan experiences. “Our goal is to bring fans closer to their favorite Hall of Fame players, deepening their connection with the sport through digital innovations,” he stated.

A Vision for the Future

Dan Faber, CEO of the International Tennis Hall of Fame, expressed excitement for the continued partnership. “We are thrilled to keep innovating with Infosys, enhancing how fans can explore tennis history and learn about its legends. This collaboration showcases the potential of digital technology to revitalize our mission,” he remarked.

The focus for the next few years is not just on providing entertainment but also on preserving the sport's history by using innovative approaches that appeal to diverse audiences. With ongoing advancements in AI and digital media, tennis fans can look forward to more engaging and insightful experiences.

Committing to Excellence

Infosys, with a workforce exceeding 300,000, aims to transform industries through advanced digital solutions. The firm is committed to fostering innovation and sustainability, ensuring that diversity thrives within its workforce. As it continues to deepen its involvement in sports, Infosys aspires to remain a pillar of support for unparalleled experiences across various sectors, including sports.

For the International Tennis Hall of Fame, the focus remains clear: to preserve the history of tennis while inspiring future generations through interactive experiences that highlight the sport’s champions. The ongoing collaboration with Infosys ensures a bright digitally-enhanced future for tennis enthusiasts worldwide.

This partnership doesn't just promise the enhancement of fan interaction but is also poised to set precedents in how sports engage with modern technology, emphasizing community, history, and a shared passion for the game. With their contract now extended, fans can anticipate more groundbreaking initiatives that will further elevate the tennis experience well into the future.