SOSHIOTSUKI Makes Its Debut at Barneys New York with a Special Pop-Up Store

Overview of SOSHIOTSUKI's Pop-Up Store at Barneys New York

On September 19, 2025, Barneys New York Ginza flagship store unveiled its new pop-up space named "UNION SQUARE" as part of its grand reopening. Among various special pop-up events running until October 8, 2025, is a distinguished showcase featuring the brand SOSHIOTSUKI, known for its unique blend of Japanese traditional aesthetics and modern fashion sensibilities.

The pop-up store is set to take place from September 24 to October 1, 2025, highlighting SOSHIOTSUKI in the second week in collaboration with coconogacco, a renowned fashion school established in 2008 by Yoshikazu Yamagata. This event recognizes the talents emerging from coconogacco, which has produced an impressive roster of designers and artists internationally.

About SOSHIOTSUKI

Founded in 2015 by designer Soshi Otsuki, SOSHIOTSUKI embodies a philosophy centered on presenting dandyism through the lens of Japanese spirituality and tailoring techniques. The brand’s creations are distinguished by their poetic and skillful approach, which integrates elements of traditional Japanese culture and clothing structure into contemporary fashion. The focus on a lifestyle-oriented mode makes the brand resonate thoroughly with modern aesthetics.

Otsuki began his fashion journey graduating from the Men's Wear program at Bunka Fashion College in 2011. Throughout his studies, he also connected with coconogacco, further sharpening his design sensibilities. His noteworthy achievements include being shortlisted as the youngest nominee for the LVMH Prize in 2016 and winning the LVMH Young Fashion Designer Prize in 2025. This recognition is indicative of his escalating influence and the keen interest surrounding the brand on both domestic and international stages.

About Coconogacco

The coconogacco fashion institution has earned a reputation for cultivating notable talents in the fashion industry. It encourages its students to explore their personal relationship with fashion while grounding them in historical and cultural contexts. Many alumni have garnered attention in major international competitions such as the LVMH Prize, Hyères International Festival of Fashion and Photography, and ITS (International Talent Support). The school was also honored with the 39th Mainichi Fashion Awards, Amiko Kujiraoka Award in 2021, solidifying its standing in the fashion education sphere.

About Barneys New York

Established in 1923 by Barney Pressman in Manhattan, Barneys New York has evolved into a luxury retail destination with multiple locations throughout Japan. The Ginza flagship, along with stores in Roppongi, Yokohama, Kobe, and Fukuoka, showcases an extensive range of products, from menswear and womenswear to various accessories, including home goods and stationery. Barneys aims to provide a shopping experience that integrates unique displays, quality service, and a welcoming atmosphere for individuals and couples alike.

Conclusion

The collaboration between SOSHIOTSUKI and coconogacco at Barneys New York exemplifies a harmonious fusion of innovative design and cultural heritage. It invites fashion enthusiasts to explore the modern interpretations of Japanese artistry in fashion. This limited-time presentation at the Ginza flagship store is not to be missed, as it reflects the ongoing evolution and impact of Japanese fashion on a global scale.