Successful Collaboration: Torriden x Nara's Limited Set Sold Out in 50 Minutes

Success of Torriden x Nara Collaboration

In a remarkable display of consumer engagement and brand synergy, the first collaboration set between the Korean skincare brand Torriden and the influential skincare media platform Nara saw unprecedented success. On June 2025, this exclusive set was launched on the e-commerce platform Qoo10 during the MeGa Great Sale period and achieved phenomenal sales, marking a significant milestone in influencer marketing.

Sales Breakdown and Achievements

The collaboration resulted in approximately 4,300 units sold, generating a total revenue of around 8.3 million yen. Despite being their first joint venture, the limited edition set, which included 500 special complimentary products, was fully sold out within just 50 minutes. This swift success not only highlights the popularity of both brands but also underscores the effectiveness of marketing strategies in the digital age.

Engaging Content that Resonated with Consumers

To effectively communicate the benefits of the products, the collaboration sought to engage users through well-structured video content. Interview videos and detailed explanations about skin mechanisms were produced, ensuring that the audience could relate to the information presented. This strategic content approach led to a booming reaction across social media channels such as TikTok and Instagram, accumulating over 950,000 views combined. The resonance with the audience proved that the Torriden and Nara partnership could create impactful marketing narratives that drive consumer interest.

Key Achievements:

1. Total Units Sold: Approximately 4,300.
2. Total Revenue: Approximately 8.3 million yen.
3. Limited Special Offer: 500 complimentary sets sold out within 50 minutes.

The meticulous planning around the MeGa Great Sale period, coupled with full support from Torriden's team, contributed significantly to this collaboration's success. The combination of engaging content and strategic timing has set a new standard in influencer partnerships.

Future Prospects

Looking forward, Nara expresses a commitment to continuing to address the real concerns of skincare enthusiasts. The focus will remain on providing practical skincare information that aligns with users’ specific needs while helping them find effective skincare solutions. With a rich repository of knowledge on pore care and acne prevention, Nara aims to empower its audience with valuable insights and recommendations.

About Nara

Nara, renowned for its expertise in pore care, has amassed a following of over 300,000 across various social media platforms. Known for its forthright reviews, Nara appeals especially to individuals in their 20s and 30s who face skin challenges. This commitment to authenticity and consumer honesty has built a strong rapport with its audience, making it a trusted voice in the skincare community.

Nara's Social Media Platforms

About PLAN-B

PLAN-B, a digital marketing agency established in 2003, operates under the philosophy of delivering surprise and delight to its clients. With headquarters in both Osaka and Tokyo, the company specializes in digital marketing, marketing DX services, and influencer marketing. Known for its comprehensive approach to solving marketing challenges, PLAN-B has a proven track record in SEO, social media marketing, and promotional consulting.

For businesses interested in promotional opportunities or aspiring influencers looking to learn marketing strategies while sharing their journey, PLAN-B welcomes inquiries. For more information, visit their contact page.

With the success of the Torriden x Nara collaboration, the future looks bright for these innovative brands, and consumers can expect continued engagement and exciting new skincare solutions ahead.