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The 2025 Sales Analytics Emotional Footprint Report

The recently released 2025 Sales Analytics Emotional Footprint report by the prominent global IT research firm Info-Tech Research Group underscores the essential role that sales analytics tools play in enhancing sales performance and revenue growth for businesses. With the invaluable insights derived from user feedback on the SoftwareReviews platform, this report identifies the top sales analytics solutions making waves in the industry today.

Transforming Data into Insights

Sales analytics tools are designed to empower sales teams by converting raw data into actionable insights. These tools enable users to create dashboards, generate forecasts, and visualize pipelines directly within their CRM and reporting systems. By harnessing the power of machine learning and advanced analytics, these solutions reduce the occurrence of errors, expedite deal cycles, and grant sales professionals more time to nurture relationships and drive revenue.

The Emotional Footprint methodology employed by Info-Tech Research Group evaluates user sentiment at a high level. By compiling emotional response ratings across 25 proactive questions, the report fosters a comprehensive indicator of user feelings towards both the vendor and the product. The result—termed the Net Emotional Footprint (NEF)—is a composite score that reflects the overall emotional tone of user feedback.

Key Findings from User Reviews

To determine the leading sales analytics solutions, Info-Tech analyzed 567 end-user reviews collected from its SoftwareReviews platform. The insights garnered from this analysis are tailored for organizations eager to enhance their sales performance, bolster forecasting accuracy, and refine revenue strategies for sustained growth and greater customer success.

The champions of the 2025 Sales Analytics Tools category are as follows:

• - Salesken: With a Net Emotional Footprint score of +97, Salesken stands out for its exceptional efficiency.
• - Zoho Analytics: Earning a score of +94, it is recognized for its robust security features.
• - HubSpot Sales Hub: Achieving a score of +91, praised for its user-friendly approaches.
• - Gong and Looker: Both with scores of +90, acknowledged for fairness and transparency, respectively.

Analyst Insights

As Ben Dickie, advisory practice lead at Info-Tech Research Group, articulates, “Organizations leveraging sales analytics solutions secure a vital edge in grasping market opportunities and customer behavior. These tools equip sales teams with deeper insights, enhanced pipeline visibility, and data-driven strategies. Firms that hesitate face the risk of being overshadowed by competitors who are proactively aligning their sales decisions with data-backed insights.”

The evaluations on SoftwareReviews enable a precise understanding of the rapidly changing software market landscape. Info-Tech’s findings are grounded in data provided by users and IT professionals who possess firsthand experience with the software throughout various processes—from procurement to implementation and maintenance.

Explore More with Info-Tech Research Group

For those interested in an in-depth analysis, the complete 2025 Sales Analytics Emotional Footprint report is available for review. Additionally, for comprehensive insights related to software selection support and more, prospective users can visit softwarereviews.com.

About Info-Tech Research Group
As a leader in research and advisory services, Info-Tech Research Group has been unwavering in its commitment to serving over 30,000 IT, HR, and marketing professionals for nearly three decades. The firm prides itself on crafting unbiased and relevant research while offering unparalleled advisory services that assist leaders in making informed decisions. Their resources extend from actionable tools to expert guidance, ensuring measurable outcomes for organizations.

For more information about Info-Tech Research Group or access to recent research findings, visit infotech.com or connect through platforms like LinkedIn and X.