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Quad and Adalytics: A Partnership for Enhanced Media Transparency

In a strategic move aimed at combating fraudulent activities in digital advertising, Quad/Graphics, Inc. has announced a partnership with Adalytics, a leader in advertising analytics. This collaboration marks an important step in advancing media protection and transparency in the advertising industry. The partnership will enable Quad and its media agency, Rise, to become pioneers in implementing protocols that significantly improve the quality and integrity of digital ad campaigns.

Addressing Fraud in Digital Advertising

As the digital advertising landscape evolves, it is becoming increasingly crucial for brands to ensure that their advertisements reach real consumers instead of non-human traffic. With the rise of advanced technology and AI solutions, clients have the right to expect their invested media to engage genuine audiences. Joshua Lowcock, President of Media at Quad, emphasized this perspective by stating, “Clients deserve to know that the media they invest in is being delivered to real humans.” By integrating Adalytics’ innovative tools, the partnership aspires to set a new standard in media quality assurance, making considerable strides in digital media protection.

Innovative Protocols and Tools

The partnership entails the introduction of exclusion filters that directly reduce ad delivery to non-human traffic, ensuring that no resources are wasted on ineffectual media placements. Additionally, Quad will leverage Adalytics’ advanced analytics capabilities, which include impression-level log-file analysis and enhanced tools for optimizing media investments. Clients will benefit from new levels of safety and accountability as they navigate their digital campaigns.

Dr. Krzysztof Franaszek, Founder of Adalytics, expressed excitement about this collaboration, noting Quad's strong commitment to data-driven advertising practices. He highlighted the proactive approach that Quad takes in addressing media quality issues, aiming to eliminate details that could potentially pose reputational risks or decrease the effectiveness of their clients' media investments.

Enhancing Client Services Through Data-Driven Insights

Under this partnership, Rise will greatly enhance its service offerings through the integration of Adalytics' advanced monitoring and analysis tools. These will cover areas such as brand-safety analysis, supply-path optimization (SPO), and compliance with geo-targeting regulations. This integration aims to provide a holistic understanding of media performance, empowering advertisers to make informed decisions regarding their investments.

Quad's mission is clear: to elevate industry standards by delivering innovative solutions that achieve measurable results. With a continuous focus on accountability and high-quality service, Quad and Rise are poised to revolutionize the media landscape, ensuring their clients' digital advertising efforts are effective and protected.

A Commitment to Responsible Marketing

Quad/Graphics, often referred to simply as Quad, is an established marketing experience company dedicated to fostering direct connections between brands and consumers. Their comprehensive suite of marketing solutions—ranging from creative and production to media planning—ensures that clients can navigate both online and offline channels effectively. By harnessing state-of-the-art technologies and data-driven strategies, Quad is committed to simplifying the marketing process, ultimately enhancing client satisfaction and return on investment.

This partnership with Adalytics reflects that commitment, as it aligns with Quad’s core values of transparency, innovation, and integrity within the advertising space. With over 12,000 employees and a vast array of clients spanning multiple industries—including retail, financial services, and health—Quad is well-positioned to drive change and adherence to high-quality marketing practices.

Conclusion

As the advertising ecosystem continues to evolve, the collaboration between Quad and Adalytics represents a significant step toward creating a more transparent and reliable media-buying environment. By prioritizing the protection of media quality and advocating for client interests, this partnership demonstrates a shared vision of promoting a sustainable and accountable advertising landscape that benefits all stakeholders involved.

For more insights into Quad's initiatives and its collaboration with Adalytics, please visit quad.com and adalytics.io/research.