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Matsukiyo Zero Parfum: Revolutionizing Fragrance-Free Detergents

The Matsukiyo Kokokara Company, renowned for its extensive retail network of about 3,500 drugstores across Japan, is poised to make waves in the cleaning products sector. According to their group philosophy of "creating future norms and transforming people's lives", they have recently unveiled a new line of detergents: Matsukiyo Zero Parfum. This innovative series consists of liquid detergents and fabric softeners that are completely fragrance-free and gentle on the skin.

A Solution for Fragrance Sensitivity

The Matsukiyo Zero Parfum series has been thoughtfully developed for those who are sensitive to scents or prefer products devoid of fragrance. Using 100% plant-based ingredients, these detergents boast a formula that is both safe for your skin and environmentally friendly. The series particularly excels in combining powerful cleaning capabilities with a delicate touch, appealing to a broad demographic concerned about both skin health and ecological footprint.

Advanced Cleaning Technology

Leveraging technologies from leading enzyme manufacturers in sustainability-conscious Denmark, Matsukiyo has incorporated bio-enzymes into their detergents. These enzymes break down lint and pills on your clothing while simultaneously ensuring a high standard of cleaning efficacy. This means even with a formula devoid of fragrance, users don't have to compromise on cleanliness or the softness of their fabrics. It’s perfect for maintaining the integrity of items like baby clothes and delicate materials while harmonizing perfectly with your favorite perfumes without leaving any lingering scents.

Key Features of the Liquid Detergent

• - 100% Plant-Based Ingredients: Formulated with gentle cleaning agents suitable for baby clothes.
• - Comprehensive Stain Removal: Contains five kinds of bio-enzymes that work effectively against various stains including grease, cosmetics, and food residues.
• - Eco-Friendly and Time-Saving: Designed for a single rinse cycle, reducing water usage and saving you time in the laundry.
• - Additive-Free Formula: Free from bleaching agents, fluorescent agents, coloring, synthetic fragrances, and petroleum-based surfactants.

Key Features of the Fabric Softener

• - Balanced Plant-Based Softening Agents: Provides exceptional absorbency while leaving clothes soft and fluffy.
• - Damage Control through Bio-Enzymes: Works to repair fiber damage and prevent color fading, enhancing the resilience of your garments.
• - Restores Natural Softness: Experience the inherent gentleness of your fabrics with every wash.
• - Additive-Free: Ensures safety with no added colors, synthetic fragrances, or silicones.

Product Availability

The Matsukiyo Zero Parfum liquid detergent and fabric softener will be available for purchase starting October 11, 2025, at all Matsumoto Kiyoshi Group and Kokokara Fine Group locations nationwide (with some exceptions) as well as online at their official stores. The pricing for these new products is set at 548 JPY (including tax) for the main product and 768 JPY for refill sizes.

• - Contents:

- Liquid Detergent: 600g (main) / 1000g (refill)
- Fabric Softener: 600mL (main) / 1000mL (refill)

For more information, customers can contact the Matsukiyo Kokokara Company customer support center at the toll-free number 0120-845-533, available from 9:00 AM to 10:00 PM, year-round.

Conclusion

The launch of Matsukiyo Zero Parfum signifies a progressive step towards more mindful laundry choices. Combining efficacy and a thoughtful design that caters specifically to sensitive consumers, this series promises to redefine what it means to do laundry without fragrance, all while being kind to the environment.