#Japan #Electric Vehicle #Luup #Asahi Town

LUUP Electric Mobility in Asahi Town

In a significant development for micro-mobility, Luup Inc. has announced the launch of their electric scooters and electric assist bicycles in Asahi Town, Toyama Prefecture, from April 1 to April 30, 2026. This initiative is part of the "LUUP for Community" program, aimed at integrating local communities with sustainable transportation solutions to enhance mobility and support environmental initiatives.

Understanding LUUP

Luup has set a mission to transform urban spaces across Japan into easily navigable hubs. Since 2020, the company has been dedicated to addressing mobility challenges by introducing a micro-mobility sharing system. The aim is to establish a solid transportation infrastructure that supports first and last-mile solutions, ultimately enabling everyone to move freely.

Asahi Town, located at the northeastern tip of Toyama Prefecture, is celebrated for its stunning natural landscapes—ranging from the Japan Alps to the Sea of Toyama. The area is characterized by steep elevation changes from sea level to 3,000 meters, boasting beautiful coastlines and seasonal festivals like the renowned spring “Shun no Shijusyoku,” which attracts about 110,000 visitors over two weeks. However, visitors often face challenges accessing local attractions due to limited transportation options. The introduction of LUUP's services is designed to address these mobility issues, promoting local tourism and community engagement.

Comments from Local Leaders

Mr. Akira Takeuchi, CEO of Asahi Furusato Creation Co., emphasized the importance of enhancing local economic growth through improved accessibility. He noted that while visitors are thrilled by the breathtaking scenery, many tend to leave without exploring the town fully, limiting their economic contribution. The "Spring Quartet" attracts tourists who, while enjoying the sights, often head home immediately without engaging further with the town's offerings.

In response, the partnership with LUUP aims to deliver a smooth transportation experience that encourages visitors to explore more of Asahi's charms. Mr. Takeuchi included, “I hope the LUUP service will improve inter-location travel, enabling visitors to dive deeper into the town’s culture and beauty.”

LUUP Service Details

• - Overview: LUUP provides shared micro-mobility services through a smartphone app.
• - Service Duration: April 1, 2026 (10 AM) to April 30, 2026.
• - Pricing: Basic ride fare of 50 yen (including tax) + 20 yen per minute (including tax).
• - Equipment: The service will feature 10 electric scooters and 30 e-bikes, spread over 33 designated ports throughout the area.
• - Operating Hours: Daily from 4:30 AM to 6:30 PM, with the last rental at 5:30 PM.
• - Requirements for Electric Scooters: Users must verify their age and pass a traffic rule test via the app, while e-bike users are exempt from these requirements.
• - Insurance Coverage: Riders are covered for property damage, personal injury, and medical expenses resulting from accidents occurring while using the vehicles.

Conclusion

The introduction of LUUP in Asahi Town is anticipated to invigorate both the local economy and tourism. By making movement seamless, Luup aims to foster lasting connections between visitors and the town, creating advocates for Asahi even after they head home. Experience the convenience of LUUP while exploring the scenic joys of Asahi Town this upcoming spring!

For additional information, visit the LUUP website or download the LUUP app for Android and iOS devices.