Tom Brady Takes on New Role as Hertz Car Salesman in Humorous Ad Campaign
Tom Brady Takes on New Role as Hertz Car Salesman
Tom Brady, the renowned seven-time Super Bowl champion, continues to reinvent himself long after his legendary football career. In a recent move, he has taken on the unexpected role of a used car salesman for Hertz Car Sales. This latest endeavor is part of a clever ad campaign that not only showcases Brady's charismatic personality but also highlights Hertz's extensive offerings in the used car market.
The humorous ad features Brady explaining the various advantages of purchasing a vehicle from Hertz Car Sales, a subsidiary of one of the world’s leading car rental companies. Notably, the campaign emphasizes that Hertz is not just a rental service but is also among the largest used car dealerships in the nation. This shift in focus aims to bridge the gap between car rentals and used car sales, offering customers more value and options.
In an exciting twist, the ad also promotes a sweepstakes that gives participants the chance to win an autographed 2023 Cadillac XT5. This luxury SUV is not only a top-of-the-line vehicle but also includes some of Brady's personal touch, with his handwritten signature featured on the driver's side visor. Brady's involvement adds a unique appeal to the vehicle, making it a coveted prize for football and luxury car enthusiasts alike.
Jeff Adams, Executive Vice President of Hertz Car Sales, commented on Brady's participation, stating, "Tom Brady might be collecting jobs like he collected championship rings, but he's proving to be a genuine MVP in the used car game. He's showcasing our Hertz Car Sales vehicles with the same precision he showed on the field."
The ad's light-hearted approach strikes a chord with both sports fans and potential car buyers. Brady's transition to a car salesman is not just about showcasing vehicles; it reflects a more relatable narrative where icons from sports can connect with everyday consumers in new, engaging ways.
The 2023 Cadillac XT5 Bob appears in the ad is loaded with features designed for comfort and safety, including a state-of-the-art navigation system, a panoramic moonroof, wireless connectivity, and advanced emergency communication systems. With a price tag of over $31,000, the added $5,000 cash incentive enhances the appeal for participants aiming to win this spectacular vehicle, especially given Brady’s signature, transforming it into a piece of sports memorabilia.
Entering the sweepstakes is straightforward and free. Interested participants can visit the official site, Hertz.com/TomBradyUsedCar.com, to fill out an online entry form. Notably, the sweepstakes is open to all legal residents of the contiguous United States who are licensed drivers aged 20 and older, making it accessible to a broad audience.
The sweepstakes runs from March 4, 2025, to April 14, 2025, with winners drawn shortly thereafter. This initiative illustrates Hertz's commitment to customer engagement through innovative campaigns that not only promote their vehicles but also enhance the buying experience by ensuring transparency with clear pricing and rigorous vehicle certification processes.
Hertz Car Sales has revolutionized the car-buying experience, combining over a century of automotive expertise with modern consumer needs. With more than 40 retail locations nationwide, they provide consumers with the opportunity to shop for quality pre-owned vehicles online or in-store, emphasizing convenience and reliability. Each Hertz Certified vehicle undergoes a strict 115-point inspection and comes with a 12-month/12,000-mile limited powertrain warranty, ensuring customer satisfaction.
In conclusion, Tom Brady’s new venture as a Hertz car salesman not only invigorates his post-football career but also enhances Hertz's image as a modern and customer-oriented brand. This campaign successfully merges sports entertainment with practical consumer engagement, setting a high bar for promotional strategies in the automotive market.