TUMI Unveils the New 19 Degree Lite Collection Featuring Lando Norris

TUMI Unveils Its Newest 19 Degree Lite Collection Featuring Lando Norris

New York, May 1, 2025 — Today, TUMI, the renowned international travel and lifestyle brand, is excited to announce the launch of its newest collection, 19 Degree Lite. This launch is celebrated with the second chapter of the captivating campaign titled "Uncompromisingly Light," featuring none other than Lando Norris, the long-standing global ambassador for TUMI and the talented driver for the world-famous Formula 1 team, McLaren.

The campaign captures the essence of what it means to travel light, elegantly showcasing TUMI’s dedication to innovation and design. The 19 Degree Lite collection is crafted to provide not just aesthetic appeal but also functional efficiency, aimed at making travel seamless and enjoyable for globetrotters. The meticulous attention to detail, from lighter dual wheels to easy-to-use zippers, enables Lando to traverse effortlessly as he embarks on adventures.

Lando Norris expressed his enthusiasm for the collaboration, stating, “Working and traveling with TUMI is always a fantastic experience, and this campaign made my first journey to Lake Como unforgettable. Exploring the stunning landscapes felt effortless with 19 Degree Lite at my side—it's a memory that will stay with me for a long time.” This sentiment is echoed throughout the campaign, reflecting the synergy between fine travel gear and the quest for adventure.

The campaign was artfully created by Keane Pearce Shaw, with striking visuals captured by photographer Emma Panchot. Filmed against the picturesque backdrop of Lake Como, the project brings to life Lando’s unique perspective as he explores the iconic Villa Erba. The visuals highlight the effortless movement of the 19 Degree Lite collection, symbolizing the freedom and agility of being behind the wheel.

Victor Sanz, TUMI’s creative director, shared insights about the collection, stating, “19 Degree Lite represents our ongoing commitment to create products that accompany our customers flawlessly on their travels. As a racing champion with an unmatched passion for precision and design, Lando was the ideal choice for the second chapter of our campaign. Seeing him interact with our products is captivating—his grace and agility reflect the dynamic ease and control he consistently exhibits both on and off the track.”

The collection includes two checked luggage options: the 4-Wheeled Extended Trip Case and the 4-Wheeled Short Trip Case, alongside two cabin bags: the 4-Wheeled International Carry-On and the 4-Wheeled Continental Carry-On. Available in classic colors such as Blush, Titanium Grey, and Black Graphite, the collection also features seasonal shades like Amber and Cobalt, catering to various style preferences. The pricing for this exquisite collection ranges from $795 to $995, ensuring access to luxury at varying budgets.

In conjunction with the launch, fans will find the highly coveted TUMI | McLaren collaboration presented in a new hue, Super Grey—drawing inspiration from McLaren’s best-selling shade, Supernova Silver. Additional silhouettes from TUMI’s iconic collections, including Harrison, Alpha Bravo, and Turin, will also make appearances within the campaign, celebrating the brand’s rich heritage.

The world’s lightest addition to the TUMI family, 19 Degree Lite, is now available at TUMI retail locations worldwide and online at TUMI.com. Follow @TUMITravel on social media for exclusive behind-the-scenes glimpses into the campaign.

About TUMI

Since its inception in 1975, TUMI has dedicated itself to crafting high-quality products for business, travel, and everyday life, all designed to simplify and enhance the lives of customers on the move. By seamlessly blending functionality with an inventive spirit, TUMI has become a long-standing travel partner for creators and professionals passionate about pursuing their endeavors. For additional information, visit TUMI.com and follow us on Instagram, TikTok, Facebook, and YouTube.

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