ActiveCampaign's Acquisition of Hilos Enhances Cross-Channel Marketing Automation Solutions

ActiveCampaign Expands Its Marketing Automation With Hilos Acquisition

Recently, ActiveCampaign, a recognized leader in the marketing automation domain, announced a significant acquisition—the purchase of Hilos, a platform based in Mexico City specializing in WhatsApp automation. This strategic acquisition marks a pivotal enhancement to ActiveCampaign’s offerings, aiming to deliver the most advanced solutions for businesses seeking to engage customers on multiple channels, specifically through WhatsApp.

With more than 2.4 billion users worldwide, WhatsApp has evolved into a vital communication tool for businesses, boasting over 200 million active business accounts. This shift reflects the changing landscape of consumer communication, where businesses strive to establish more intimate connections with their customers. ActiveCampaign’s CEO, Jason Vandeboom, emphasized the importance of real-time, personalized communication in today’s market. He stated, "Today's customers have high expectations for real-time, personalized communication, and businesses need automation that matches those needs."

This acquisition enables ActiveCampaign to empower its approximately 180,000 clients to craft personalized conversational experiences aligned with WhatsApp’s user-friendly platform. By utilizing Hilos' native capabilities, businesses can create tailored chat experiences utilizing no-code tools. This advancement emphasizes the growing recognition of WhatsApp as a primary channel for small and medium enterprises, particularly in emerging markets like Latin America and Europe, with considerable growth potential in North America.

Key Benefits of the Acquisition

The integration of Hilos into ActiveCampaign's platform offers a variety of advantages designed to enhance marketing strategies:
1. Natively Built WhatsApp Automations: Users can create personalized chat experiences without requiring coding skills, streamlining the development process.
2. Real-Time Insights: Businesses gain valuable, actionable insights derived from user interactions, enabling improved messaging strategies and communication flow.
3. Unified Customer Experience: ActiveCampaign allows tracking of all customer interactions across different channels through a consolidated conversation inbox, reducing friction and enhancing engagement.
4. Task Automation: Teams can minimize tedious tasks and focus more on driving business results and creating meaningful customer interactions.

Richard Batista, Head of Performance at Camesa, commented on the partnership saying, "We’re excited about the potential of using ActiveCampaign to not only personalize our marketing on WhatsApp, but also to enhance the overall integration between marketing, processes, and sales." Their collaboration exemplifies how ActiveCampaign's capabilities can transform customer interactions and elevate marketing initiatives.

Hilos co-founder Florian Raetzer remarked on the vision of instant customer connection through WhatsApp—a vision now positioned to evolve further under ActiveCampaign's robust technological umbrella. He expressed enthusiasm about combining automation with personalized customer interactions, creating a multifaceted marketing approach surface via WhatsApp.

Looking Ahead

As ActiveCampaign works to integrate Hilos' technology into its core platform, users can look forward to the seamless execution of WhatsApp automations alongside existing email, social media, and CRM functionalities. This comprehensive integration highlights a future where businesses can manage cross-channel customer experiences efficiently, maximizing outreach and enhancing engagement.

In summary, the acquisition of Hilos by ActiveCampaign reflects the company’s commitment to innovating marketing automation. By integrating WhatsApp capabilities directly into its platform, ActiveCampaign is poised to elevate customer interaction, catering to the rapidly evolving demands of modern consumers.

For further details on the acquisition and ActiveCampaign's new features stemming from this development, interested parties can visit ActiveCampaign's official blog.