New Culinary Experience in Harajuku: Age.3 Meets Q-ROOMS
Get ready for an innovative blend of dining and lodging as Age.3, a fried sandwich specialty shop, announces its collaboration with Q-pot., a whimsical accessory brand, to open the joint venture store "Age.3×Q (Age.3 HARAJUKU)" on July 12, 2025. Set within the unique lodging concept facility, Q-ROOMS. HARAJUKU, this new location promises to be a cultural hotspot where food, fashion, and experience intertwine.
Highlights of the New Venue
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Unique Crossover Experience: Guests staying at the "mysterious lodging" can immerse themselves in a narrative filled with culinary delights. Whether you're a café visitor or an overnight guest, the shop offers an interactive and meaningful experience where food and space are harmoniously combined.
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Flagship Location: This marks Age.3's sixth international location and its third store in Tokyo, following successful openings in Ginza and Asakusa. It serves as an experiential flagship, symbolizing the growth trajectory of the brand.
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Exclusive Menu Item: Discover the delightful "Dress Crêpe" served as part of the collaboration, featuring airy whipped cream enveloped in a crispy fried sandwich, designed to be both a visual and a culinary treat.
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Photo-Friendly Heaven: The store's interior, highlighted by a brown-and-gold "chocolate wall," creates a captivating environment that is perfect for photos. Elements such as the packaging and room keys reflect the imaginative world of Q-ROOMS, making every corner picture-perfect.
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Limited Edition Merchandise: Adding another layer of excitement, exclusive merchandise designed by Tadaaki Wakumatsu will be available. Items will include T-shirts, bandanas, tote bags, and fans, seamlessly blending the aesthetics of Q-ROOMS with the Age.3 brand.
A Fusion of Two Unique Brands
Age.3, which originated in Fukuoka in 2023, aims to set a global standard for fried sandwiches, expanding its footprint to various cities including Tokyo, Hong Kong, and Sydney. Joining forces with Q-pot., known for its sweet and intricate narrative, this collaboration embodies a unique ethos: a chain of smiles through food (Age.3) and the experience of taking home a story (Q-ROOMS). Together, they will introduce a novel cultural approach that highlights the experience of fried sandwiches intertwined with immersive environments.
Both Nakajima Koji, the representative of Age.3, and Wakumatsu Tadaaki, the designer of Q-pot., express their excitement about this partnership, emphasizing the importance of sharing Japan's cultural values on a global scale. Nakajima remarked, "It’s truly moving to receive an offer from a fantastic brand like Q-pot. I’ve always wanted to spread Japan's culture and values through food." Likewise, Wakumatsu noted the significance of sharing the essence of Harajuku with international guests, leveraging the uniqueness of this vibrant district.
Essential Shop Information
Store Name: Age.3×Q (Age.3 HARAJUKU)
Location: 2-27-10 Jingumae, Shibuya-ku, Tokyo, 1F Room 3, inside Q-ROOMS.
Opening Date: July 12, 2025
Business Hours: 11:00 AM – 7:00 PM (subject to change on event days)
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Access: 13 minutes on foot from JR Harajuku Station, 11 minutes from Meiji-Jingu-mae Station, and 9 minutes from Kitasa-Maedori Station.
For further updates, keep an eye on their official Instagram pages:
Age.3×Q (Age.3 HARAJUKU) and
Q-ROOMS. HARAJUKU.
About Age.3
Age.3 is a unique brand specializing in fried sandwiches, developed in Fukuoka with an aim to elevate the standard of this culinary delight across multiple markets. Its flagship store in Ginza launched in late 2023 has shown remarkable success, leading to further expansion not just in Japan but also internationally. This growth is paired with a commitment to innovation and taste, ensuring that every bite brings joy to its customers.
About Q-pot.
Since its debut in 2002, Q-pot. has captivated audiences with its delightful sweets-themed accessories and playful approach to design. The launch of Q-pot CAFE. in 2012 marked a significant expansion into edible merchandise, blending narrative and taste beautifully. Now, with Q-ROOMS, guests can fully immerse themselves in this enchanting world, blending food, fashion, and experience uniquely.