Revolutionizing Real Estate Customer Engagement with Step Emails

Transforming Real Estate Engagement with Innovative Email Features

In a significant update for real estate agencies, Hakase.com, based in Musashino City, Tokyo, has announced a groundbreaking feature for its Real Estate Homepage System (RHS) that promises to optimize customer outreach. The new 'Step Email Function' is set to be officially launched on June 12, 2026, allowing tailored email strategies based on individual client behaviors. This feature aims to automate follow-up emails, improving both open and click rates while simultaneously reducing the workload on real estate staff.

Understanding the Need for Change

Historically, most real estate systems sent out follow-up and matching emails at predetermined times – a practice that can lead to important communications getting lost amid the daily influx of emails. As user lifestyles become increasingly diverse, the ideal time to check emails varies from person to person, causing significant engagement issues that lead to missed opportunities.

Agents often noted that while such features were available, the creation of compelling email content and crafting engaging scenarios took up precious time, ultimately resulting in many agencies being unable to utilize these available tools effectively. Recognizing these challenges, Hakase.com has developed the Step Email Function to automatically adapt to customer activity times, allowing for instant engagement right from the moment of implementation.

Key Features of the Step Email Function

1. Personalized Timing for Automated Delivery
The Step Email Function distributes messages at distinct times based on individual user activity, optimizing delivery to increase engagement.

2. Time Shifting for Unopened Emails
If a user does not open an email before the next delivery, the system will automatically adjust to send it 30 minutes later, providing flexibility based on their evolving daily routine.
Agencies can customize this feature to determine how many unopened emails trigger a time shift, enhancing response rates effectively.

3. Ready-to-Use Templates
The system comes equipped with templates up to 15 messages long. This means no extensive setup is required for agents – they can immediately start sending high-quality automated messages without having to spend time crafting original content.

4. Two Modes for Trigger Settings
Agencies have the opportunity to choose between two automated modes for sending follow-up emails:
- Days After Registration Mode: Designed to engage new clients who are in the early phases of searching for properties.
- Days After Last Login Mode: Specifically targets users who may have sidelined their search, allowing for focused and timely re-engagement.

Advantages and Benefits of the Step Email Function

- Seamless Integration with RHS: The new feature integrates directly with RHS, removing the need for additional subscription or integration costs for external email delivery tools. It seamlessly interacts with customer and property data, facilitating effective follow-up.
- Optimized Engagement Strategies: By analyzing past open and click rates, emails are dispatched at precisely the right times to maximize engagement, ensuring users don’t miss relevant opportunities amid overwhelming email volumes.
- User-Friendly Configuration: With 15 pre-set scenarios available upon activation, even staff less familiar with technical setups can initiate a professional step email campaign with just a single click.

About Hakase.com

For over 20 years, Hakase.com has specialized in creating websites and supporting marketing strategies for the real estate sector. Their scope extends beyond mere website creation; they offer comprehensive services in SEO, advertising management, impact analysis, and content improvement. Backed by extensive data and expertise gained from over 1,000 projects, they continue to support a diverse client base, from local firms to large enterprises.

To learn more about their services or to see the upcoming Step Email Function in action, visit their official page: Hakase.com.

Company Overview

- Name: Hakase.com Inc.
- Location: 1-17-18 Kichijoji Higashimachi, Musashino City, Tokyo, 180-0002
- CEO: Masaji Iwasaki
- Founded: December 1998 (Incorporated in May 2002)
- Services: Video production consulting, web development consulting, web system management, portal site operations, publication and editorial services, advertising agency services, and entertainment services.
- Website: Hakase.com