#Japan #Kawaguchi #Aeon Body #Commerce Creator #Solpro

Aeon Body's E-Commerce Transformation and Collaboration with Solpro

In a move to elevate the shopping experience across both physical and online platforms, Aeon Body has undertaken a significant overhaul of its e-commerce site. This transformation is powered by Solpro, a company specializing in web design and e-commerce operations, and it utilizes the advanced capabilities of the Commerce Creator system. The newly redesigned site aims to better serve existing customers while attracting new ones through improved functionality and integrated features.

Project Background and Objectives

Aeon Body is dedicated to providing a curated selection of products focused on natural beauty and health. With seven physical stores across Japan, the retailer has recognized the growing demand for a connected shopping experience that increases customer touchpoints and strengthens information sharing. As consumer behaviors increasingly converge online and offline, a comprehensive revamp of their e-commerce platform was deemed necessary.

To this end, Aeon Body transitioned from its long-standing futureshop framework to the new Commerce Creator system. This change, executed over a condensed timeframe of roughly five months, included a complete redesign of the site’s architecture and user pathways. Additionally, it emphasized content marketing, optimized information structure, category reorganizations, SEO enhancements, and social media integrations, all aimed at establishing a next-generation e-commerce foundation.

Implementation Details

The collaboration between Aeon Body and Solpro was influenced by Solpro’s tailored proposals and their understanding of Aeon Body's unique needs. Key components of the project included:

• - Comprehensive restructuring of product master data and categories.
• - Enhancement of the website with WordPress to provide rich content and special features.
• - Implementation of an automatic Instagram display function to showcase products seamlessly.
• - API integration with order management software, enabling centralized management across various e-commerce platforms.
• - Creation of separate sites for business information, clarifying company details and services.

Key Features and Results

Following the launch, the partnership continued, ensuring ongoing support for design adjustments and operational guidance. Reports indicated a remarkable increase in both website traffic and sales, with intensified social media engagement further amplifying product promotions.

One notable aspect of Solpro’s commitment is their post-launch support. This has allowed Aeon Body to make necessary adjustments to designs and operational strategies, resulting in improved site performance and enhanced customer experiences. Enabling real-time updates on trending products through social media is another advantage of the new platform. Future plans include the integration of live commerce functionalities and the implementation of Solpro’s No-Code Email Magazine service.

About Solpro

Founded in January 2015, Solpro operates with the philosophy of supporting clients until profitability is achieved. They focus on e-commerce site creation and operational support, working closely with operators to foster shared goals. Unlike many companies that follow a traditional approach, Solpro’s services extend beyond initial site creation, emphasizing continuous support.

For more information, visit their website at Solpro.

About Aeon Body

Established in January 2007, Aeon Body is based in Kawaguchi, Saitama, and specializes in offering high-quality, health-conscious products. Their commitment to excellence and customer satisfaction remains steadfast.

To explore their offerings, visit Aeon Body.