Purina Pro Plan Veterinary Launches Innovative Solutions for Cat Health and Nutrition Needs

Purina Pro Plan Veterinary's Recent Innovations for Cat Care



In a significant move to enhance feline health, Purina Pro Plan Veterinary has introduced several groundbreaking products aimed at addressing the specific health needs of cats. With a focus on urinary health, mobility, and hairball management, these new additions to their portfolio promise to provide practical solutions for both veterinarians and cat owners alike.

New Product Lineup


On November 23, the Pro Plan Veterinary Diets will premiere its UR Urinary St/Ox + Calm Feline Formula. This unique diet combines established urinary nutrition with behavioral support, making it an excellent choice for managing cats with stress-related urinary issues. By focusing on dissolving struvite stones and minimizing the risk of stone recurrence, this formula addresses a common health concern among cats.

In addition to the therapeutic diet, two new supplements have also been introduced: Joint Care and Hairball Care.
  • - The Joint Care supplement offers a liquid format rich in omega-3 fatty acids, which are vital for joint health and mobility. It includes L-leucine to help maintain muscle health, making it particularly effective for older cats or those with mobility issues.
  • - The Hairball Care supplement aids in reducing hairball formation through functional cellulose, which supports normal digestion and stool quality. This product is designed for cats who may require hairball support without requiring a diet change.

Advancements in Nutritional Science


Martha Cline, a veterinarian and Purina Veterinary Nutritionist, emphasizes that modern nutritional science must evolve to cater not only to clinical needs but also to fit the lifestyle of pet owners. She states, “Whether supporting urinary health, managing mobility, or addressing hairball issues, our aim is to offer targeted nutrition and supplements that meet the diverse needs of cats.”

This strategic move by Purina highlights a growing awareness of the importance of individualized cat care. By providing a broad array of products, they enable veterinarian teams to make informed recommendations tailored to each cat's unique needs.

Comprehensive Health Approach


With these new offerings, Purina Pro Plan Veterinary is not only expanding its product portfolio but also reinforcing its commitment to delivering science-backed solutions for pet health. The company has already built a strong reputation with a range of therapeutic diets and supplements that support various aspects of feline health, including hydration and digestive wellness.

By continuing to innovate, Purina ensures that their products remain aligned with current research and pet owner preferences. Ultimately, this effort is designed to support the health and well-being of felines through comprehensive care solutions that can easily integrate into a cat's daily routine.

For those seeking further information about these new products, details can be found at proplanvet.com.

About Purina


Nestlé Purina PetCare has been a pioneer in pet nutrition since its inception in 1894. The company has continually focused on the health and longevity of pets through a commitment to innovative, science-based nutritional solutions. They manufacture popular pet care products enjoyed by millions, including brands like Dog Chow, Purina ONE, Pro Plan, Friskies, and Tidy Cats. Purina's ongoing dedication to quality is also reflected in their substantial contributions to organizations that support the bond between pets and their families, as well as community welfare initiatives. For more details, visit purina.com.

Topics Health)

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