Partnership with China's Top Affiliate Provider Redu E-Commerce to Boost TikTok Shops in Japan
In an exciting development for the Japanese e-commerce landscape, Vector Inc., headquartered in Minato, Tokyo, has announced a groundbreaking partnership with Redu E-Commerce, a leading affiliate provider from China. As part of this alliance, Vector is launching its subsidiary, Live Commerce, specifically focused on TikTok commerce, allowing Japanese companies to tap into the booming TikTok Shop platform.
TikTok Shop has revolutionized online shopping by enabling users to browse and purchase products directly within the app. This feature has seen explosive growth across regions such as China, Southeast Asia, and the UK. According to ByteDance, the parent company of TikTok, the service will officially launch in Japan on June 30, 2025. As a result, it is expected to emerge as a vital sales channel for Japanese retailers.
Redu E-Commerce is one of the foremost affiliate platforms in China, boasting impressive metrics with an expected Gross Merchandise Value (GMV) of approximately 16 billion yen for the fiscal year 2024. It has registered over 400,000 manufacturers and lists around 1.5 million products. By leveraging Redu’s extensive insights and operational knowledge, Live Commerce aims to actively support Japanese businesses and creators in utilizing the TikTok Shop effectively. Moreover, the partnership will facilitate cross-border e-commerce opportunities for about 400,000 registered Chinese brands aiming to penetrate the Japanese market.
Live Commerce will provide comprehensive support services including TikTok Shop setup and operations, video production, live streaming, promotional activities, effectiveness measurement, and sales management. Building on Vector Group's strong foundation in strategic public relations (PR), Live Commerce will tailor its account management to align with the unique branding and marketing strategies of each company.
Additionally, with a robust influencer strategy in place, Live Commerce will seamlessly connect recognition acquisition with purchase encouragement, ultimately contributing to maximizing sales on TikTok Shop.
1. Localization of Redu's Expertise: By collaborating closely with Redu, Live Commerce will localize its knowledge and operational methods honed in the Chinese market for Japanese companies. This includes offering sales strategies derived from the success of discovery commerce within Redu's operations.
2. Solutions in Affiliate Marketing and AI Analysis: Utilizing Redu's sophisticated affiliate strategies and advanced AI-driven data analysis, Live Commerce will develop optimized sales and marketing plans tailored to specific products.
3. Support for Cross-Border E-Commerce: Live Commerce will assist approximately 400,000 registered Chinese companies in leveraging TikTok Shop to enhance their cross-border e-commerce efforts in Japan.
4. Test Marketing with Select Shops: A select shop focusing on health and beauty categories will be launched, providing a consignment sales service for businesses. This setup allows companies to conduct test marketing on TokTok Shop with product provisions alone.
5. Powerful Outreach through 15,000 Creators: Live Commerce will tap into a significant network of approximately 15,000 TikTok creators through its subsidiary, Initial, which operates a subscription-based influencer matching platform called Influencer Works. These creators will drive effective promotional efforts through product introduction videos and live streams.
Mori expressed enthusiasm about the establishment of Live Commerce and the exclusive partnership with Redu E-Commerce, emphasizing the significant shift underway in the discovery commerce market on a global scale. He stated, "We have built a solid framework that enables Japanese companies to effectively sell on TikTok, and we are committed to supporting these businesses in maximizing the potential of TikTok commerce."
Founded in August 2020 in Hangzhou, Zhejiang Province, Redu E-Commerce has grown rapidly, expanding to over ten cities in China and employing around 1,200 individuals. As a leading affiliate service provider focused on platforms like Douyin (the Chinese version of TikTok), Redu is recognized as an official affiliate platform provider, targeting a GMV exceeding 160 billion yen by 2024.
For inquiries about services or prices, please feel free to contact our TikTok Shop support team at [email protected]. Our representatives will respond to your concerns promptly.
TikTok Shop has revolutionized online shopping by enabling users to browse and purchase products directly within the app. This feature has seen explosive growth across regions such as China, Southeast Asia, and the UK. According to ByteDance, the parent company of TikTok, the service will officially launch in Japan on June 30, 2025. As a result, it is expected to emerge as a vital sales channel for Japanese retailers.
Redu E-Commerce is one of the foremost affiliate platforms in China, boasting impressive metrics with an expected Gross Merchandise Value (GMV) of approximately 16 billion yen for the fiscal year 2024. It has registered over 400,000 manufacturers and lists around 1.5 million products. By leveraging Redu’s extensive insights and operational knowledge, Live Commerce aims to actively support Japanese businesses and creators in utilizing the TikTok Shop effectively. Moreover, the partnership will facilitate cross-border e-commerce opportunities for about 400,000 registered Chinese brands aiming to penetrate the Japanese market.
Services Offered by Live Commerce
Live Commerce will provide comprehensive support services including TikTok Shop setup and operations, video production, live streaming, promotional activities, effectiveness measurement, and sales management. Building on Vector Group's strong foundation in strategic public relations (PR), Live Commerce will tailor its account management to align with the unique branding and marketing strategies of each company.
Additionally, with a robust influencer strategy in place, Live Commerce will seamlessly connect recognition acquisition with purchase encouragement, ultimately contributing to maximizing sales on TikTok Shop.
Key Features of the Service
1. Localization of Redu's Expertise: By collaborating closely with Redu, Live Commerce will localize its knowledge and operational methods honed in the Chinese market for Japanese companies. This includes offering sales strategies derived from the success of discovery commerce within Redu's operations.
2. Solutions in Affiliate Marketing and AI Analysis: Utilizing Redu's sophisticated affiliate strategies and advanced AI-driven data analysis, Live Commerce will develop optimized sales and marketing plans tailored to specific products.
3. Support for Cross-Border E-Commerce: Live Commerce will assist approximately 400,000 registered Chinese companies in leveraging TikTok Shop to enhance their cross-border e-commerce efforts in Japan.
4. Test Marketing with Select Shops: A select shop focusing on health and beauty categories will be launched, providing a consignment sales service for businesses. This setup allows companies to conduct test marketing on TokTok Shop with product provisions alone.
5. Powerful Outreach through 15,000 Creators: Live Commerce will tap into a significant network of approximately 15,000 TikTok creators through its subsidiary, Initial, which operates a subscription-based influencer matching platform called Influencer Works. These creators will drive effective promotional efforts through product introduction videos and live streams.
Comments from Live Commerce CEO, Yuki Mori
Mori expressed enthusiasm about the establishment of Live Commerce and the exclusive partnership with Redu E-Commerce, emphasizing the significant shift underway in the discovery commerce market on a global scale. He stated, "We have built a solid framework that enables Japanese companies to effectively sell on TikTok, and we are committed to supporting these businesses in maximizing the potential of TikTok commerce."
About Redu E-Commerce
Founded in August 2020 in Hangzhou, Zhejiang Province, Redu E-Commerce has grown rapidly, expanding to over ten cities in China and employing around 1,200 individuals. As a leading affiliate service provider focused on platforms like Douyin (the Chinese version of TikTok), Redu is recognized as an official affiliate platform provider, targeting a GMV exceeding 160 billion yen by 2024.
Contact Information
For inquiries about services or prices, please feel free to contact our TikTok Shop support team at [email protected]. Our representatives will respond to your concerns promptly.
Topics Consumer Products & Retail）
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