#USA #Guayakí Yerba Mate #Sebastopol #Sparkling Cherry Jubilation #Bravo Mango

Guayakí Yerba Mate's Exciting New Products

In a significant move to energize the beverage aisle, Guayakí Yerba Mate has unveiled its latest range of innovative products, broadening its lineup with new flavors and modern packaging formats that cater to today’s conscious consumers. As a pioneering entity in organic beverages and regenerative business practices, Guayakí is making yerba mate, a traditional South American drink, more appealing and accessible than ever.

A Refreshing Take on Tradition

The company recently launched a new product line that includes the award-nominated Sparkling Cherry Jubilation. This refreshing drink offers a playful twist on the classic Shirley Temple, combining nostalgic cherry flavors with soft floral notes. It features 80 mg of naturally occurring caffeine, ensuring a smooth and balanced boost of energy. Jennifer Brush, Vice President of Product Innovation at Guayakí, expressed excitement about the growing popularity of yerba mate, stating, "It's incredible to see more people embracing the vitality, balance, and connection that yerba mate brings to daily life."

Each of Guayakí's offerings honors the cultural roots of yerba mate, celebrated for centuries in South America as the 'sacred mother herb.' The drinks are crafted from organic ingredients, reinforcing Guayakí’s commitment to sustainability and regenerative agriculture that aims to heal and preserve the land.

New Flavors and Formats

The innovative product range includes:

• - Bravo Mango: This tropical, non-carbonated offering blends creamy floral mango with intense citrus zest, delivering a refreshing burst with 150 mg of caffeine and only 2 g of sugar.
• - Strawberry Hibiscus: A nostalgic nod to bottled drinks from the '90s, this blend combines juicy strawberries with bold hibiscus, layered with roasted and traditional yerba mate for a rich herbal depth.
• - Summer Peach: This drink harmonizes rooibos with yerba mate, infused with juicy peach and creaminess, topped off with delicate floral notes.

In addition to these delicious flavors, Guayakí is rolling out new packaging, including slender cans in four-pack formats that provide a contemporary feel and practicality for on-the-go lifestyles.

A Focus on Sustainability and Community

Guayakí, recognized as the Mindful Awards Company of the Year in 2024, is a certified B Corporation, demonstrating its commitment to impactful business practices. Their unique approach not only revitalizes the yerba mate market but also ensures fair and sustainable sourcing from small farmers and indigenous producers in South America, aiding environmental restoration in the Atlantic Forest.

With products now available in over 45,000 stores across the United States and Canada, Guayakí’s blend of tradition and innovation is setting a new standard in the beverage category, appealing to a broad audience looking for healthy, natural alternatives to synthetic energy drinks, coffee, and tea.

As consumers increasingly recognize the benefits of yerba mate, Guayakí Yerba Mate stands at the forefront, inviting everyone to share in the magic of this rich beverage. For more information, visit www.Guayaki.com or follow them on social media at @guayaki.