Midea Joins Forces with FC Barcelona as Principal Partner Starting 2026

Midea and FC Barcelona Unite for a Groundbreaking Partnership

In an exciting announcement on September 3, 2025, Midea, a global frontrunner in smart home appliance manufacturing, revealed its new partnership with FC Barcelona, one of football's most prestigious clubs. The collaboration is set to commence in the 2026/2027 season and spans five years. As a principal partner, Midea's logo will be proudly displayed on the sleeves of FC Barcelona's kits, marking a significant milestone for both organizations.

The deal was formalized at the iconic Spotify Camp Nou stadium, where key executives from Midea met with FC Barcelona's leadership team. Lewis Fu, President of Midea International Business, and Rafael Yuste i Abel, the club's First Vice-President, signed the agreement, solidifying a commitment that promises to enhance the visibility of both brands globally.

Rafael Yuste expressed his excitement regarding Midea's entry into the FC Barcelona family, stating, "It is an honor for FC Barcelona to welcome Midea, known for its innovative smart home solutions. Their vision aligns perfectly with our forward-thinking spirit. This partnership underscores FC Barcelona's allure to global brands, confirming our status as a premier platform for their projects."

Lewis Fu echoed this sentiment, celebrating the partnership: "FC Barcelona is one of the most successful clubs in football history, and we are eager to engage in a long-term relationship that sees both Midea and FC Barcelona thrive both on and off the pitch."

FC Barcelona boasts an impressive record, winning 28 La Liga titles and five UEFA Champions League trophies, alongside a massive global following of over 430 million online subscribers and a television audience of around 400 million. The club's merchandise, particularly its jerseys, sees incredible sales, with around 2 million units sold each year. This partnership not only increases Midea's brand recognition but also expands FC Barcelona's network of sponsors, which includes partnerships with various international sports events, notably the AFC Asian Cup 2027, CAF Nations Cup 2025, and other regional competitions.

About Midea

Founded in 1968, Midea Group has evolved into a powerhouse in the smart home appliance sector. The company operates multiple business divisions, including Industrial Technology, Building Technology, Robotics and Automation, Medical Technologies, and Smart Logistics. As of 2024, Midea Group achieved a revenue of $57.5 billion and held the 246th position on the Fortune Global 500 list. The company employs over 190,000 individuals worldwide, reflecting its extensive reach and influence.

About FC Barcelona

Established in 1899, FC Barcelona is celebrated as the world's premier multi-sport club. The club recently marked its 125th anniversary, standing strong in its Catalan roots while also embracing a global outlook. FC Barcelona operates several international offices, including locations in Barcelona, Hong Kong, and Miami. The club is not only a football team but a symbol of Catalonia and an ambassador for the region on the global stage.

This partnership between Midea and FC Barcelona heralds a promising future, and fans worldwide can anticipate exciting innovations and collaborative events in the coming years as the two renowned entities embark on this journey together.