Mary's Gone Crackers Makes Healthy Snacking Easier with Launch at Target Stores

Mary's Gone Crackers Makes Healthy Snacking Easier with Target Launch

In an exciting development for health-conscious consumers, Mary's Gone Crackers has officially launched its products in Target stores across the nation. As North America’s leading organic and gluten-free cracker brand, Mary’s Gone Crackers aims to provide cleaner snack options to those looking for nutritious yet flavorful alternatives. The rollout includes their highly-rated Original, Super Seed Everything, and Super Seed Classic varieties offered in conveniently sized 4 oz. boxes.

The introduction of these products at Target aligns perfectly with current market trends, as consumers increasingly prioritize quality and transparency in their food choices. With buyers being more ingredient-savvy, Mary’s Gone Crackers is well-positioned to cater to this demographic by offering snacks that do not compromise on taste. Michael Finete, the CEO, highlighted the brand's understanding of Target customers: "They read labels, they prioritize quality and they want better-for-you food that they can feed to their families without sacrificing flavor."

This partnership comes at a critical juncture for Mary's Gone Crackers, which is on a multi-year growth trajectory. Recently, the brand has undergone a packaging refresh, introduced new box sizes to better meet consumer needs, and expanded distribution channels by partnering with major retailers like Costco and Sam’s Club. By leveraging these strategies, the company continues to maintain its commitment to ingredient integrity and sustainability, which are core values for both the brand and its customers.

The crackers from Mary’s Gone Crackers boast a unique combination of nutrient-dense ingredients that are organic, non-GMO, and gluten-free. With rising consumer demand for snacks that are both delicious and wholesome, the brand has cultivated a loyal following among those who seek snacks aligned with their health and wellness aspirations.

The launch at Target marks a celebratory end to a record-breaking year for the brand. In 2024, Mary’s Gone Crackers achieved remarkable success in household penetration rates and retail sales velocity. As health trends evolve, the company is optimistic about its ability to lead the better-for-you cracker market into 2025 and beyond.

More details on all their available products can be found at Mary’s Gone Crackers website. With this new partnership, Mary’s Gone Crackers is set to redefine snack time for health-oriented shoppers, offering them options that are both satisfying and in line with their wellness goals.