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Discover the Essence of SHIRO's Limited Fragrance: Japanese Black Tea

As autumn unfolds, SHIRO unveils its much-anticipated Limited Fragrance: Japanese Black Tea. This year's release captivates with a delightful interplay of earthy tea leaves and the subtle sweetness of musk, culminating in a scent designed to soothe the soul and uplift the spirit.

A Refreshing Twist

Adding a special touch for 2023, the fragrance incorporates distilled lemongrass water, enhancing the tea's natural allure. This ingredient was sourced from rejected lemongrass used in SHIRO's own café, where innovative minds sought ways to utilize byproducts from coffee brewing and tea making. The integration of this lemongrass not only helps reduce waste but also infuses the tea with a vibrant, fresh note—inviting reminiscence of a cozy tea time adorned with lemon slices.

Layered Notes of Aroma

The fragrance unfolds beautifully, beginning with a fresh burst of bergamot and lemon, leading to a heart of rich black tea intertwined with the floral hints of jasmine and rose. The experience culminates in a warm base of soft cedarwood, patchouli, and musk, providing a refined finish that lingers and beckons a deeper appreciation.

New Product Lineup

This year, SHIRO expands its offerings with a trio of products amidst the beloved scent of Japanese Black Tea:

• - Eau de Parfum (40mL) priced at 4,400 yen (tax included): Indulge in this richly aromatic fragrance that envelops you in warm sweetness, perfect for both relaxation and sophisticated occasions. Similar to wearing an aura, adjust your application according to your mood and setting.
• - Hand Serum (55g) priced at 3,520 yen (tax included): Enriched with a blend of nourishing ingredients, this lightweight formula quickly absorbs into the skin, delivering intense hydration for hands prone to dryness. The convenience of its tube packaging makes it an ideal companion for on-the-go care.
• - Hair Mask (150g) priced at 4,950 yen (tax included): Offering an enriching treatment, this hair mask instills moisture and shine while enveloping your locks in the fragrant warmth of Japanese black tea and lemongrass. A touch of aloe and shea butter ensures your hair remains luscious and resilient.

Authenticity & Earth-Friendly Practices

SHIRO prides itself on an ethical approach, recently incorporating sustainable practices that honor natural resources. The distilled lemongrass came from Happy Farmers, who nurture organic crops in Saga Prefecture, ensuring that every component resonates with quality and care. By redistributing materials typically discarded, SHIRO not only crafts unique fragrances but also makes strides toward reducing waste in their production cycle.

Seasonal Inspiration

The Japanese Black Tea fragrance marries the essence of the season with the serenity of warm tea. Allow yourself moments of tranquility amidst the comforting aroma of this limited-edition release. With each spritz, immerse yourself in a cozy atmosphere that evokes the gentle, aromatic tea gardens of Japan, perfect for cool autumn days.

Release Schedule

Mark your calendars for these important dates:

• - September 5, 2025 (Fri): SHIRO Membership Program begins with a priority reservation (FAST RESERVE) for new products.
• - September 11, 2025 (Thu): The fragrance launches at SHIRO online store (at 10:00) and in all SHIRO-owned stores across the country.

Conclusion

SHIRO stands at the crossroads of ethical production and holistic beauty. With roots in Japan and visions of sustainability, this latest fragrance reaffirms SHIRO's commitment to creating beauty with purpose. So indulge yourself or gift someone special the lavish experience of the Japanese Black Tea fragrance this autumn—you won’t want to miss this timed treasure!