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ChangAn Automobile Expands Its Reach to Europe

In a significant move to solidify its global presence, ChangAn Automobile has unveiled its strategic initiative, the Vast Ocean Plan, aimed at accelerating its global growth. On March 21, 2025, the company introduced its brands, CHANG-AN, DEEPAL, and AVATR, to the European market. This launch coincides with the 50th anniversary of diplomatic relations between China and the European Union, marking a crucial phase in ChangAn's ambitious plans.

New Phase of the Vast Ocean Plan

The Vast Ocean Plan, originally launched in April 2023, highlights ChangAn's commitment to increasing its technological competitiveness while fostering innovation in intelligent mobility. The company aims to strengthen its foothold in Europe through this strategic shift, which emphasizes localization and adaptation to local markets.

Following the initiation of the plan, ChangAn has rapidly expanded its international influence, reaching several key milestones. In November 2023, the company introduced its brands to Southeast Asian markets and, by mid-2024, it had established a presence in Latin America, the Middle East, and Africa. Furthermore, in September 2024, ChangAn set up a German subsidiary to enhance its European operations, demonstrating its long-term commitment to the region.

A Global Manufacturing Network

ChangAn operates multiple manufacturing bases across China, Asia, and the Pacific, supported by a global research and development network in ten countries, comprising a team of 18,000 professionals. This extensive network of subsidiaries, factories, and service personnel is integral to the company’s international growth strategies.

The results of these efforts are evident in ChangAn’s international sales performance, which soared by 49.6% in 2024, amounting to 536,196 vehicles. January 2025 alone saw a further increase, with sales reaching 62,016 units, reflecting a 10% growth.

ChangAn first entered the European market in 2003 with the establishment of its European Design Center, aiming to integrate global design trends and boost its international R&D capabilities. The company has built a robust reputation by covering research, manufacturing, and sales, fostering trust in its brand. Its European presence not only enhances R&D capabilities but also meets local market needs effectively, leveraging technical centers that utilize advanced European automotive expertise.

Commitment to Localization and Sustainability

As ChangAn approaches 2025, it remains dedicated to a long-term localization strategy focused on sustainable growth and deeper market integration. This expansion into Europe allows the company to meet stringent industry standards while building consumer trust. Furthermore, ChangAn is increasing the efficiency of local production and supply chains, tailoring its models to meet regional needs.

In line with its global expansion strategy, ChangAn prioritizes safety through rigorous testing and compliance with international standards. The DEEPAL S07 model received a five-star rating from Euro NCAP at the end of 2023, underscoring the company’s commitment to quality and safety. Additionally, ChangAn adheres to ISO 45001 for occupational health and safety management systems, ensuring safe operational environments as it strengthens its European and global presence.

Zhu Huarong, President of ChangAn Automobile, stated, "ChangAn is an open company focused on collaboration, guided by a clear mission to lead in sustainable mobility and enhance human lives." Reflecting on the company's development, he added, "We continuously learn from Europe, the center of innovation and home to leading global automotive companies."

Together with its global partners, ChangAn aims to deepen collaborative innovations, striving to establish itself as a world-class automotive brand in the industry. As it develops its range of low-carbon mobility technologies, ChangAn is poised to become a significant player in the global automotive market.

With a diverse portfolio of products, including personal vehicles, pick-ups, and light commercial vehicles, ChangAn Automobile is dedicated to innovation in sustainable mobility, aspiring to achieve prominence on the world stage.