RYZE Launches Its First National Retail Line at Target Stores
On January 8, 2026, RYZE, a rapidly emerging brand in the functional coffee sector, officially introduced its unique offerings at Target stores nationwide. Marking its inaugural national retail launch, RYZE aims to give consumers access to its innovative coffee alternatives known for their clean-label ingredients and unique adaptogenic mushroom blend. This move comes as the U.S. functional beverage market burgeons, projected to grow from $50 billion to $62 billion by 2027. Consumers are increasingly leaning towards beverages that not only taste great but also offer additional benefits such as enhanced energy and overall wellness.
The product range available at Target has been thoughtfully curated, featuring exclusive flavors that cater to coffee enthusiasts looking for unique tastes. Shoppers can look forward to RYZE's exclusive vanilla, mocha, and caramel latte flavors, as well as traditional mushroom coffee offerings. Each latte flavor comes with 1,000 mg of RYZE's SUPER6™ organic mushroom blend and approximately 50 mg of caffeine, packaged conveniently in stick form. The traditional coffee bags feature 2,000 mg of the same blend, designed to support energy and mental clarity.
At the heart of RYZE's approach is its signature SUPER6™ mushroom blend, comprising Lion's Mane, Cordyceps, Reishi, Turkey Tail, Shiitake, and King Trumpet mushrooms. This blend is crafted to enhance not just energy levels but also mental clarity and digestive wellness, reflecting a thorough understanding of what health-conscious consumers seek in their beverages. Andrée Werner, co-founder of RYZE, emphasizes the growing consumer trend towards intentional drinking, where individuals are concerned with how their coffee choices impact their health and wellness.
The launch at Target signals a pivotal moment for RYZE, aiming to reach a broader audience who prioritize wellness without sacrificing flavor. With their vegan and gluten-free products containing no added sugars, RYZE aligns perfectly with Target's mission of providing modern wellness solutions to its shoppers. Rashad Hossain, CEO and co-founder, highlights how this moment echoes the brand's origins—creating a cleaner, more sustainable source of energy for everyday life. Having started as a personal endeavor to find healthier coffee alternatives, the response from consumers reinforces RYZE's mission to transform the coffee landscape by making functional, delicious options mainstream.
Available nationwide at Target stores and online at Target.com, RYZE is poised to take advantage of the current trajectory of the functional beverage market and introduce its products to millions of shoppers. This strategic partnership allows RYZE not only to solidify its place in the market but also to contribute to a larger movement towards healthier, more intentional coffee consumption.
For those interested in exploring RYZE's offerings, they can also be found on Amazon and through RYZEsuperfoods.com, engaging a diverse consumer base. The RYZE social media channels, including Instagram and TikTok (@RYZESuperfoods), also provide platforms for further interaction and community building, enhancing the visibility of their new products. With this official launch, RYZE is ready to lead the charge into the functional coffee category while inspiring a conscious approach to coffee drinking.
The product range available at Target has been thoughtfully curated, featuring exclusive flavors that cater to coffee enthusiasts looking for unique tastes. Shoppers can look forward to RYZE's exclusive vanilla, mocha, and caramel latte flavors, as well as traditional mushroom coffee offerings. Each latte flavor comes with 1,000 mg of RYZE's SUPER6™ organic mushroom blend and approximately 50 mg of caffeine, packaged conveniently in stick form. The traditional coffee bags feature 2,000 mg of the same blend, designed to support energy and mental clarity.
At the heart of RYZE's approach is its signature SUPER6™ mushroom blend, comprising Lion's Mane, Cordyceps, Reishi, Turkey Tail, Shiitake, and King Trumpet mushrooms. This blend is crafted to enhance not just energy levels but also mental clarity and digestive wellness, reflecting a thorough understanding of what health-conscious consumers seek in their beverages. Andrée Werner, co-founder of RYZE, emphasizes the growing consumer trend towards intentional drinking, where individuals are concerned with how their coffee choices impact their health and wellness.
The launch at Target signals a pivotal moment for RYZE, aiming to reach a broader audience who prioritize wellness without sacrificing flavor. With their vegan and gluten-free products containing no added sugars, RYZE aligns perfectly with Target's mission of providing modern wellness solutions to its shoppers. Rashad Hossain, CEO and co-founder, highlights how this moment echoes the brand's origins—creating a cleaner, more sustainable source of energy for everyday life. Having started as a personal endeavor to find healthier coffee alternatives, the response from consumers reinforces RYZE's mission to transform the coffee landscape by making functional, delicious options mainstream.
Available nationwide at Target stores and online at Target.com, RYZE is poised to take advantage of the current trajectory of the functional beverage market and introduce its products to millions of shoppers. This strategic partnership allows RYZE not only to solidify its place in the market but also to contribute to a larger movement towards healthier, more intentional coffee consumption.
For those interested in exploring RYZE's offerings, they can also be found on Amazon and through RYZEsuperfoods.com, engaging a diverse consumer base. The RYZE social media channels, including Instagram and TikTok (@RYZESuperfoods), also provide platforms for further interaction and community building, enhancing the visibility of their new products. With this official launch, RYZE is ready to lead the charge into the functional coffee category while inspiring a conscious approach to coffee drinking.
Topics Consumer Products & Retail）
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