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Exploring the Role of AI in Organizational Management

In an era where artificial intelligence dominates numerous business sectors, the integration of AI in organizational management has become more crucial than ever. Acknowledging this importance, Strategit Co., Ltd., in collaboration with Shikigaku Co., Ltd. and HEROZ, Inc., is set to host a free webinar titled "AI x Marketing x Organizational Theory: Practical Marketing Strategies Where Depth of AI Utilization Makes a Difference" on January 29, 2026.

Why Is Organizational AI Utilization Essential Today?

Recent years have witnessed a rapid uptake of generative AI technologies in various businesses. However, many organizations face significant hurdles. Common issues include projects that stall at the proof of concept stage, limited individual adoption, and inability to convert AI initiatives into tangible business outcomes. These challenges stem not only from technological factors but also from management aspects such as organizational structure, role definitions, and decision-making processes.

The upcoming webinar aims to address these concerns by combining insights from three distinct viewpoints:
1. Generative AI SaaS – HEROZ ASK
2. SaaS Integration Platform – JOINT
3. Organizational Management Theory – Shikigaku

This session will elucidate the difference between organizations that should adopt AI and those that can effectively harvest its benefits. Moreover, it will delve into the design points necessary to ensure that AI remains actively utilized in practical settings.

By transcending mere technical discussions, the webinar will explore critical management questions, including: Who utilizes AI, who makes decisions, and to what extent can AI be trusted? This content is particularly beneficial for digital transformation (DX) officers, IT departments, and executive management.

Webinar Overview

• - Theme: AI x Marketing x Organizational Theory: Practical Marketing Strategies Where Depth of AI Utilization Makes a Difference
• - Date: January 29, 2026, Thursday, from 11:00 AM to 12:00 PM JST
• - Participation Method: Online via bizibl
• - Fee: Free
• - Organizers: Strategit Co., Ltd., Shikigaku Co., Ltd., HEROZ, Inc.
• - Registration Page: Details & Registration Here

Session Details

Three industry professionals will tackle three essential questions concerning the effective integration of AI in marketing organizations. Together, they will dissect a complex array of challenges from multiple perspectives:
1. What structures are necessary for effective AI utilization in a marketing organization?
- A discussion led by Junpei Kishi, Marketing Consultant at Shikigaku, will explain the organizational theories and managerial frameworks needed for holistic AI deployment.

2. What practical business scenarios can benefit from AI adoption?
- Naoya Takahashi, an Executive Officer at HEROZ, will present real-world simulations and success stories highlighting which marketing operations lend themselves best to AI integration.

3. What techniques can facilitate smoother AI integration with existing systems?
- Fumie Kato, President of Strategit, will share actionable insights on seamlessly connecting existing SaaS and systems with AI to maximize its impact.

About Strategit Co., Ltd.

Strategit is a solution company focused on supporting the integration of AI, system linkage, and business consulting. With a mission of “Harnessing AI and SaaS powers for all enterprises,” Strategit provides an AI-enabled integration platform named JOINT and offers ERP implementation support services like NetSuite, all aimed at maximizing the value derived from organizational systems.

• - Location: 5-31-17 Shiba, Minato Ward, Tokyo, PMO Tamachi 7F
• - CEO: Fumie Kato
• - Founded: July 2, 2019
• - Business Scope: Development and operation of the data linkage platform JOINT
• - Website: strategit.jp

Note: All company names, product names, and service names mentioned are trademarks or registered trademarks of their respective owners. Information provided is accurate as of the announcement date and may change without prior notice.