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Connecting Regional Delicacies to Urban Tables

In an initiative to bridge the gap between rural producers and urban consumers, TeN Co., Ltd. has made significant strides by participating in the Kumamoto Prefecture South Food Review organized by the Kumamoto Prefecture South Food Valley Promotion Council. With shifting consumer values focusing on "regional revitalization," "local consumption," and "the stories behind food producers," the need for effective distribution channels has never been more critical.

This recent review aimed to evaluate local food products from the Kumamoto South region based on various aspects such as taste, quality, uniqueness, marketability, and appeal. Participants shared insights to refine these products into sellable forms. As a Food Ambassador for Kumamoto, TeN is dedicated to enhancing market access for regional producers, which was prominently featured in this assessment.

Insights from TeN’s Buyer

A TeN buyer remarked on the rich stories and materials utilized by local producers. They expressed strong feelings about the potential connection between local products and urban consumer needs. Looking ahead, the buyer emphasized a commitment to focusing on how these products are displayed and marketed online and at retail locations. Collaborating closely with producers can significantly enhance market pathways for these goods, aligning production stories with urban shopper preferences.

What TeN Offers to Support Local Businesses

TeN is committed to leveraging its expertise in food e-commerce and web marketing to continue expanding the market for regional specialties that remain underappreciated. The services they offer include:

• - Articulating Product Value: Analyzing strengths and stories to define target audiences.
• - Designing Appeal: Crafting product pages, copywriting, creative strategies, and social media campaigns.
• - Market Channel Strategies: Identifying suitable distribution routes such as e-commerce, gift sales, and wholesale.
• - Product Development: Fine-tuning packaging, labeling, standards, and price points.

Through these initiatives, TeN aims to create a seamless transition from production to consumption, championing local goods.

About the Kumamoto Prefecture South Food Valley Promotion Council

Established on July 30, 2013, the council aims to promote the Kumamoto South Food Valley concept, bringing together agricultural, forestry, and fishery producers, business experts, research institutions, and related organizations. The council fosters networking opportunities, talent development, and information dissemination to facilitate business matching and expand market access for local products.

Overview of TeN Co., Ltd.

Founded in Shibuya, Tokyo, TeN Co., Ltd. centers around web marketing, consistently innovating products and services. The company uses its extensive experience to create 'new connections with new ideas.' Adapting to market demands, TeN acts as both a manufacturer of goods and a promotional production company, delivering diverse products that resonate with contemporary trends. Their endeavors include the LP improvement tool "LandingHub," an exclusive online food shop "Imikoto Marche," and the home coffee roasting brand "Weroast HOME ROASTER." By constantly exploring advancements in technology, TeN continues to provide innovative solutions that meet evolving market needs. For more details, visit TeN's official website.