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EICMA 2026 Sets a New Attendance Record

The EICMA 2026, held from November 3 to 8 at Fiera Milano Rho, concluded with an impressive total of over 600,000 visitors, marking a notable 6% increase compared to the previous year. This milestone not only highlights the show's growth but also its significance as a global hub for motorcycle enthusiasts and industry professionals.

This year's edition was particularly monumental, occupying an expansive 300,000 square meters across ten exhibition halls, making it the largest ever organized. Attracting 764 exhibitors from 52 countries and representing approximately 2,150 brands, EICMA demonstrated its international appeal and importance as a trade platform. Notably, over 51,000 professionals from 168 countries attended, contributing to a 30% increase in international participation.

A Highlight of Industry Connections
EICMA continues to solidify its status as a leading commercial platform within the motorcycle industry. The event attracted an extensive media presence, with 8,700 accredited media professionals, tech experts, and content creators from 67 countries documenting the innovations and exhibitions. According to Pietro Meda, the president of EICMA, and Paolo Magri, the CEO, the attendance surge reflects both the festival's capability to draw motorsport enthusiasts and serve as a critical business venue for industry players. They emphasized their commitment to enhancing the content and services at the show to foster greater engagement and create opportunities within the sector.

Exciting Exhibitions and Features
Among the standout attractions was the **