#Japan #Tokyo #AI Hub #Dentsu Research #TechTouch

The Future of HR: An Innovative Partnership

In an ambitious venture to redefine human resource management, Dentsu Research, a leading think tank, has joined forces with TechTouch, the number one provider of AI-driven Digital Adoption Platforms (DAP) in Japan. This collaboration is set to commence in August 2025 with a proof of concept (PoC) aimed at enhancing HR operations through generative AI technologies.

Background and Objectives

The rapid evolution of generative AI holds the potential for significant transformation in traditional business processes and employee experiences (EX). Within HR, complexities such as regulatory compliance and person-dependent tasks create pressing challenges, driving a surge in interest for AI applications. Recognizing these hurdles, Dentsu Research and TechTouch are combining their strengths to explore how AI can effectively support HR functions. The ultimate goal of this initiative is to gather technological and operational insights that will inform future service implementations and expansions.

Overview of the Proof of Concept

The PoC will leverage Dentsu's integrated HCM solution, "POSITIVE," alongside the business RAG solution, "Know Narrator Search," and TechTouch's AI agent feature, "AI Hub." "AI Hub" is designed to simplify the integration of AI prompts, enabling users to easily incorporate guidance into their workflows with just the push of a button.

The focus will be on applying generative AI to optimize HR tasks such as inputting applications, conducting evaluations, and generating documentation. By evaluating AI's contributions to enhancing efficiency and providing decision-making support in real-world scenarios, the partners aim to assess its impact on operational performance.

Duration

• - Starting Date: August 1, 2025
• - Ending Date: October 31, 2025

Target Systems

The primary system involved in this collaboration is the integrated HCM solution, "POSITIVE."

Technical Collaborations

• - Dentsu Solutions: "Know Narrator Search"
• - TechTouch Solutions: "AI Hub"

Implementation Details

1. Chat-based Application Process:
The efficiency of the current form input process will be compared with a chat-based application model.
2. Document Creation Support:
The effectiveness of chat-based assistance for business documentation, such as notifications and internal submissions, will be evaluated.
3. Assessment Input Support:
Exploring the potential for support in setting and evaluating goals.

Company Profiles

TechTouch Overview

TechTouch specializes in no-code solutions that implement user navigation on product interfaces, effectively eliminating errors during system interaction. This innovative approach addresses barriers to digital transformation (DX), resulting in enhanced productivity and streamlined operations. Recently, TechTouch has introduced improved AI capabilities through the rollout of the "AI Hub," further anchoring its commitment to integrating AI into everyday business processes.

Visit TechTouch: TechTouch Website

About Dentsu Research

Established in December 1975, Dentsu Research operates under the vision of "HUMANOLOGY for the future—creating a better tomorrow through the synergy of people and technology." They combine system integration, consulting, and think-tank capabilities, focusing on societal challenges and solutions through innovation and technology. Dentsu Research emphasizes "X Innovation," aiming to transcend boundaries between industries and technologies to shape a better future.

Visit Dentsu Research: Dentsu Research Website

Together, Dentsu Research and TechTouch are poised to lead the charge in revolutionizing HR practices through the innovative application of generative AI, signaling a promising future for workplaces adept at navigating the complexities of modern human resource management.