#USA #Pantone #Pleasant Grove #Pura #Mocha Mousse

Pura Partners with Pantone for 2025 Color of the Year

In an exciting collaboration, Pura, noted for its innovative smart home fragrance solutions, teams up with Pantone, the global authority on color, to celebrate the unveiling of the 2025 Color of the Year, PANTONE 17-1230 Mocha Mousse. This partnership marks a significant milestone as Pura becomes Pantone's first home fragrance brand partner, a move aimed at enhancing the experience of scent through rich color inspiration.

On January 21, 2025, Pura will launch a limited edition diffuser and a set of two luxurious fragrances designed to bring the essence of Mocha Mousse into homes. The collaboration showcases Pura's expertise in marrying technology with premium fragrances, providing consumers with a captivating way to engage their senses.

The Richness of Mocha Mousse

Mocha Mousse, a soft and inviting brown hue, encapsulates comfort and pleasure, reminiscent of delicious chocolate and coffee. To truly encapsulate this delightful essence, Pura partnered with esteemed perfumer Erwan Raguenes from dsm-Firmenich, resulting in two unique fragrances: Mocha Moments and Mocha Suede.

Mocha Moments infuses melted chocolate and roasted brown sugar, combined with coffee, mocha foam, and hazelnut to form an addictive gourmand aroma. Meanwhile, Mocha Suede offers a sophisticated scent profile featuring coffee bean, cardamom, and walnut as its top notes, enhanced by the richness of leather and saffron, ultimately rounded out with earthy elements of guaiac wood and patchouli. Both fragrances evoke the nuanced complexity and richness associated with the color Mocha Mousse.

Smart Technology Meets Fragrance

The exclusive fragrance set is designed to be used with Pura’s popular Pura 4™ home fragrance diffuser, which will be available in the Mocha Mousse colorway. Users will enjoy the ability to customize their scent experience via the Pura app, controlling aspects such as scent intensity, duration, and schedule. This integration of smart technology allows for an immersive sensory journey, where fragrance becomes an integral part of home aesthetics.

Pura’s Chief Fragrance Experience Officer, Mara Dumski, expressed her enthusiasm: “This partnership with Pantone is an innovative approach to experiencing color through scent, perfectly aligning our quality fragrances and smart technology with Pantone's design influence.” Similarly, Laurie Pressman from the Pantone Color Institute noted the collaborative effort elevates the olfactory experience tied to color, allowing users to immerse themselves fully in the warmth and comfort of the Mocha Mousse hue.

Availability and Pricing

The limited edition Pura x Pantone diffuser and fragrance set will be exclusively available from January 21, 2025, on the Pura website, retailing at $79.99. As this unique collaboration comes to fruition, home fragrance enthusiasts can look forward to a fresh way to enjoy their favorite scents through the lens of color.

In an age where sensory experiences matter, Pura and Pantone’s partnership not only highlights the importance of fragrance in enhancing interior spaces but also showcases the creativity that comes when technology meets artistry.

With their commitment to quality and innovation, both Pura and Pantone continue to set trends in their respective industries, bringing fresh perspectives and inspiring products to consumers worldwide. For more information, visit Pura's website.