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Storyteq by ITG Recognized as Leader in Gartner® DAM Magic Quadrant

In a remarkable achievement, Storyteq, a branch of ITG, has once again earned its position as a leader in the esteemed Gartner® Magic Quadrant for Digital Asset Management (DAM). This acknowledgment, announced on November 12, 2025, signifies the company's excellence in the competitive landscape of digital asset management, marking the second consecutive year it has been honored in this category.

Advanced Technology Integration

Andrew Swinand, CEO of ITG, attributes this success to the company’s innovative approach utilizing advanced AI technology. Storyteq has implemented intelligent tagging systems that optimize search functionalities, combined with data analytics that curate the most effective content for customer communications. According to Swinand, the strategic direction aims to harness the capabilities of AI to streamline content organization and management on a large scale.

The recognition from Gartner is rooted not only in technology but also in a strategic vision that comprises the entire content lifecycle—from strategy and planning to workflow management, asset handling, implementation, and performance analysis.

Achievements in Content Management

Earlier in March 2025, Storyteq was highlighted as a leader in the Gartner® Magic Quadrant for Content Management Platforms (CMP) as well, securing a top position on the Visionary Integrity axis. Swinand emphasized the significance of this dual recognition, indicating that it validates the robustness of their AI-driven, object-oriented content management methodology.

“What sets us apart is our platform’s configurability and enterprise-level scalability,” said Swinand. “This allows us to support global enterprises by catering to their specific needs, regardless of the number of users, brands, or markets.”

Seamless Integration with Adjacent Platforms

Moreover, Storyteq has been engineered to integrate seamlessly with adjacent platforms, effectively unifying business activities and data across the globe. Swinand expressed pride in the ongoing commitment of his teams to continuous innovation, which has paved the way for this distinguished recognition by Gartner.

The success of Storyteq and ITG showcases a noteworthy endeavor to reduce complexity in the marketing sector, delivering engaging content rapidly and at scale, thus driving business growth while managing marketing costs effectively. Notably, ITG has partnered with prestigious brands such as Heineken, Microsoft, Samsung, and KFC, further emphasizing its reputation in the industry.

The Future of Digital Asset Management

Looking forward, the trajectory for Storyteq under ITG's leadership appears promising. As the demand for digital content creation continues to soar globally, leveraging AI's potential in managing these assets will likely play a crucial role in shaping the future of digital marketing landscape. As more companies transition towards advanced content strategies, Storyteq stands ready to lead, equipped with insights and technology that can redefine content management practices on a global scale.

In summary, the elevated status of Storyteq in the Gartner® Magic Quadrant reflects the company’s commitment to excellence in digital asset management while also paving the way for more innovative solutions in the marketing content arena. With a strong foundation set in AI and enterprise automation, ITG’s Storyteq is poised to continue its ascent in the digital marketing world.