COTY and Netflix Collaboration Unveils Bridgerton-Inspired Fragrance Collection
COTY Unveils the Bridgerton Fragrance Collection
In an exciting collaboration, COTY, a global leader in beauty, has teamed up with Netflix and Shondaland to debut its enchanting fragrance collection inspired by the beloved series, Bridgerton. This marks the launch of the COTYLAB incubator, an initiative aimed at introducing innovative beauty products to the market. The collection features three stunning Eau de Parfum offerings that offer a glimpse into the olfactory world of Bridgerton, where seduction and intrigue reign supreme.
The collection unfolds with Tempting Peach, a fragrance that teases the senses with its sweet blend of mellow peach, ripe mango, and mandarin. Described as carefree yet calculating, this scent embodies the playful nature of the season, sure to entice those around it. Next is Rebel Vanilla, a sultry Ambery Floral creation that asserts its presence with luxurious notes of rose, gardenia, and jasmine, underpinned by the irresistible allure of gourmand vanilla. This fragrance challenges convention, dancing elegantly across the fine line of propriety. Lastly, Graceful Hydrangea offers a complex Floral Woody profile. At first glance, it seems to represent innocence, yet the unexpected depths of blackcurrant and cedarwood reveal a story of elegance and quiet intensity, finished with a touch of decadent praline.
The narrative of the collection is brought to life through the voice of Queen Charlotte, portrayed by actress Golda Rosheuvel, adding a regal touch to these captivating scents. The fragrance bottles themselves are works of art, reminiscent of classic apothecary designs, adorned with a spherical gold cap that evokes a sense of history. The intricate damask patterns entwined with a noble crest reflect the sophisticated heritage of high society while alluding to the underlying themes of masquerade and mischief, a nod to the show's intriguing plot lines.
Available in limited quantities, the fragrances come in 50ml Eau de Parfum bottles as well as 10ml pen sprays, inviting fans and fragrance enthusiasts alike to step into the romantic and dramatic world of Bridgerton. The collection is poised to be a sensation, especially among those looking to express themselves through scent.
As for availability, shoppers can find this exclusive collection at Ulta Beauty starting January 25, 2026. COTY's UUCANN President, Amaury de Vallois, remarked on the launch, saying, "With the Bridgerton fragrance collection, Coty is redefining how storytelling comes to life through scent." He emphasized the ambition behind COTYLAB, highlighting its goal to merge cultural relevance with creative innovation and olfactory excellence. Linda Suliafu, Vice President of Merchandising at Ulta Beauty, shared her excitement as well, stating, "Bridgerton is a cultural phenomenon, and we are thrilled to collaborate with Coty to bring this fragrance collection to life for our guests."
The pricing reflects the premium quality associated with such a luxurious brand, with the 50ml bottles priced at $60 and the 10ml sprays at $26. This limited-edition experience seamlessly blends romance, pop-culture magic, and exquisite fragrance craftsmanship, making it a must-have for fans of the show and fragrance aficionados.
Overview of Available Scents:
- - Bridgerton Dearest Tempting Peach 50ml - $60
- - Bridgerton Dearest Rebel Vanilla 50ml - $60
- - Bridgerton Dearest Graceful Hydrangea 50ml - $60
- - Bridgerton Dearest Tempting Peach 10ml - $26
- - Bridgerton Dearest Rebel Vanilla 10ml - $26
- - Bridgerton Dearest Graceful Hydrangea 10ml - $26
As this captivating fragrance collection rolls out, it is set to charm and intrigue, breathing new life into how we perceive scent and storytelling in the realm of beauty.
Topics Consumer Products & Retail）
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