#Australia #Sydney #Ozzy Tyres #MONSTA Tyres #HUSSLA Wheels

Ozzy Tyres Set to Transform the Australian Tyre Market

In a significant development for the automotive industry in Australia, Ozzy Tyres is set to reach a milestone of 20 retail stores by the end of 2025, a move driven by an increasing demand for its franchise model. This expansion is expected to include an additional 10 franchises anticipated for 2026, showcasing the brand's rapid growth and innovative approach in a market traditionally dominated by outdated practices.

Founded by Hussein Chahine, Ozzy Tyres distinguishes itself as Australia’s only tyre franchise that offers core in-house products alongside cutting-edge showroom technology and direct involvement from its founder. This hands-on leadership approach results in a superior customer experience that is reshaping the tyre retail landscape.

Standing Out in a Crowded Market

What sets Ozzy Tyres apart is its unique ownership structure. Unlike many competitors, Ozzy Tyres does not outsource franchise recruitment. Instead, Chahine has cultivated an organic network, ensuring alignment with the brand’s ethos by personally handpicking franchise partners. His involvement extends beyond recruitment: from site selection and lease negotiations to showroom designs, training, and national marketing, Chahine ensures that every aspect of the franchise meets high standards.

Ozzy Tyres owns the entire product ecosystem, including MONSTA Tyres, Australia's only local tyre brand specifically designed for the 4x4 and utility segments. Additionally, it offers HUSSLA Wheels, which is widely recognized as the largest mag wheel brand in Australia, providing customers with extensive options regarding styles and finishes. Instead of engaging in price competition, Ozzy Tyres prioritizes product variety and personalized service.

According to Chahine, “Other stores just sell what's in the catalogue. We focus on bringing to life what's missing in the market, providing customers with more choices, better value, and an exceptional experience.” The showroom environment emphasizes this philosophy, with modern amenities that include polished concrete floors, concierge-style service, and interactive touchscreen displays that assist customers in envisioning their choices on their vehicles.

Building a Network of Trust

Transparency and community are at the heart of Ozzy Tyres' franchise model. Each franchisee has real-time access to performance metrics and inventory sharing across the network, allowing stores to collaborate effectively. Chahine emphasizes the company culture he has nurtured: “We are one team, and we hold each other to high standards.” This collaborative atmosphere is further supported by daily data tracking, marketing assistance, and thorough onboarding processes, ensuring franchise partners have the tools they need to thrive.

Preparing for the Future

With the increasing demand in the 4x4 market and evolving customer expectations, Ozzy Tyres is strategically positioned at the forefront of the industry. Chahine notes, “This is not a quick play. It’s about building a legacy. Customers know they will receive unparalleled service.”

The Australian tyre retail market, worth $7.9 billion in 2025, is seeing shifts as some businesses struggle with outdated practices and supply methods. In contrast, Ozzy Tyres is innovatively redefining what it means to be a tyre retailer in this space. Chahine states, “Most places just resell whatever's available, but we create our own market. Focusing on product design and performance at an affordable price builds trust among our customers.”

Embracing Change in a Fragmented Industry

According to market analysis, the tyre retail sector remains fragmented; however, independent stores are increasingly capturing market share. Moreover, rising living costs have resulted in households delaying tyre maintenance, placing additional pressure on traditional operators. Ozzy Tyres stands out by focusing on sustainability over price-first strategies.

Chahine summarizes the brand's philosophy: “It’s not just about selling tyres; it’s about designing tyres and wheels that fit safely, look appealing, and offer a plethora of choices—all while remaining affordable. That’s our differentiator in the market.”

As the tyre industry faces ongoing challenges, Ozzy Tyres continues to expand with a focused intent, emerging not merely as another retailer chasing profits but as a customer-centric manufacturer, tech innovator, and industry disruptor committed to changing the way Australians purchase tyres.

About Ozzy Tyres

Ozzy Tyres is a proudly Australian-owned company specializing in wheels and tyres, boasting over 20 retail outlets nationwide. It also operates a growing eCommerce platform and prides itself on designing and manufacturing its products, including MONSTA Tyres and HUSSLA Wheels, two of the country’s most recognizable automotive brands. Ozzy Tyres is dedicated to providing innovative products and excellent customer experiences, supported closely by founder-driven leadership.