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Clear Channel Outdoor Launches Inflight Insights™

In a significant advancement for the advertising industry, Clear Channel Outdoor (CCO) has introduced the Inflight Insights™ measurement solution, which promises to revolutionize how brands assess the performance of their Out-of-Home (OOH) campaigns. This innovative tool enables marketers to track campaign effectiveness while their ads remain live, an unprecedented capability in the advertising sector.

Real-Time Insights on Consumer Behavior

The Inflight Insights™ tool allows advertisers to gather crucial data regarding store visits, understanding who their audience is, when they are visiting, and even the distance traveled to the store. By utilizing this tool, brands can make timely, informed decisions to optimize their campaigns and maximize the impact of their OOH advertising spend.

CCO has meticulously developed insights comparable to digital media measurement over more than 100 campaigns in the past two years. Advertisers can receive these insights at their preferred frequency, such as weekly, enabling them to closely monitor their campaigns' foot traffic influence and other key business metrics. As Dan Levi, CMO of Clear Channel Outdoor, states, "Waiting weeks to understand campaign performance is no longer feasible in today’s fast-paced marketing environment."

Marketing Evolution with Digital Measurement Comparisons

Traditionally, OOH advertising did not offer the same depth of data that digital platforms provide. However, the introduction of Inflight Insights™ is poised to change this narrative. It empowers marketers to effectively compete for their budgets, which have typically favored digital and online advertising strategies. By coupling the strengths of OOH with timely analytics, CCO helps local advertisers, small businesses, and national brands refine their advertising approach. Ginny Deitchler, SVP of Strategic Growth Partnerships at ODN, emphasizes that this tool significantly improves understanding for advertisers of how their campaigns translate into increased store visits.

How Inflight Insights™ Works

• - Weekly Reporting: After the launch of an OOH campaign, advertisers receive weekly reports detailing audience behavior in relation to their ads. This includes data on who is being reached, when they visit, and final outcomes at the advertised locations.
• - Actionable Insights: The platform goes beyond mere data provision; it offers deep insights into the demographics visiting store locations, peak visit times, and travel distances from the last billboard. These inputs help advertisers evaluate campaign performance and determine necessary adjustments.
• - Consultative Approach: CCO not only provides data but also engages in consultative sessions with clients. This can occur weekly, allowing for strategic discussions based on real-time data. Afterward, comprehensive post-campaign reports summarize recommendations for future improvements.

Why This Matters for Brands

As evidenced by the recent Kantar study, which shows OOH outstripping digital media in fostering purchase intent, it's crucial for brands to grasp how their investments in OOH platforms are functioning. The Inflight Insights™ tool provides them with the opportunity to adjust their strategies dynamically, ensuring their campaigns achieve optimal performance.

With dynamic updates and actionable insights directly accessible to brands, Clear Channel Outdoor's Inflight Insights™ places them at the forefront of innovation within the OOH advertising market. This new offering not only enhances the transparency of ad performance but also strategically positions OOH to attract advertisers drawn to the measurable metrics typically associated with digital campaigns. With CCO's continued commitment to revolutionizing advertising methods, we can anticipate a more data-driven future in OOH advertising.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has consistently shown leadership in the out-of-home advertising space. Their extensive array of digital billboards and innovative advertising solutions continue to reshape the way brands engage with consumers. By blending advanced data analytics with broad reach and flexibility, CCO connects advertisers with millions of customers each month.

For more information on the product or advertising opportunities, feel free to reach out to Clear Channel Outdoor.