BLUETTI Apex 300 Launches in Retail
BLUETTI, an established name in clean energy solutions, has officially launched its flagship product, the Apex 300 Portable Power Station, into retail space. The release follows a successful crowdfunding campaign on Indiegogo, where the company raised an impressive $5.4 million from 2,564 backers by July 20, 2025. This monumental achievement has placed the Apex 300 at the front of the crowdfunding charts for the year.
Since its inception, the Apex 300 has garnered substantial praise for its innovative design and high-performance capabilities, leading to multiple industry accolades. Some of its achievements include the prestigious 2025 Sustainability Awards from the Business Intelligence Group, the Home of the Future Award from Popular Science, and a Picks Award at CES 2025 by Residential Systems. Such recognition highlights its potential to address real-world energy needs effectively.
At the core of the Apex 300's functionality is its user-friendly design which allows for dual 120V/240V output with just a single press of a button. This compact yet powerful unit boasts a staggering capacity of 2,764.8Wh and can deliver an output of 3,840W. Its versatility makes it suitable for a variety of applications including emergency home backup, recreational vehicles (RVs), off-grid cabins, and as part of an expandable ecosystem tasked with providing automated whole-home backup.
Key Innovations
- - High-Demand Support: It features a 50A/12,000W bypass specifically designed for high-demand appliances and electric vehicles.
- - No Interruptions: Equipped with true 0ms uninterruptible power supply (UPS) switching, the Apex 300 ensures no power interruptions occur during switching.
- - Energy Efficiency: The device operates at an ultra-low 20W AC idle draw, providing extended standby for refrigerators and essential medical devices.
- - Longevity: The second-generation automotive-grade LiFePO₄ battery is engineered for an impressive lifespan, offering up to 17 years of daily usage.
Early adopters and experts have lauded the Apex 300 for its reliable standalone power and the potential to expand its ecosystem based on the user’s needs. Notably, tech reviewer Jeff Hagen reported logging over 800 hours of testing on the station, emphasizing improvements over previous models like the AC300 and AC500, particularly its enhanced AC standby efficiency, which now stands at just 18W. This efficiency plays a crucial role during the current hurricane season for those preparing for potential power outages.
Stan Horaczek, Executive Gear Editor at Popular Science, acknowledges the Apex 300's attributes, stating, “The Apex 300 might be the most versatile portable power station yet.