Sasuke Acquires Ateam
2025-05-15 08:42:48

Sasuke Financial Lab Completes Acquisition of Ateam Finergy to Expand Insurance Market Reach

Sasuke Financial Lab Acquires Ateam Finergy



In a strategic move to expand its footprint in the thriving insurance market, Sasuke Financial Lab, based in Chiyoda, Tokyo, announced its agreement to acquire all issued shares of Ateam Finergy, the operator of the insurance service "NaviNavi Hoken". This acquisition, planned to finalize on August 1, 2025, is a significant step in enhancing Sasuke's digital insurance brokerage business, known for its innovative platform "Kono Hoken".

About Ateam Finergy


Ateam Finergy, founded in February 2019, is headquartered in Osaka and specializes in providing various online services aimed at resolving financial concerns, particularly through its insurance brokerage services. Its CEO, Shinsuke Go, leads a team dedicated to improving insurance quality and access for consumers. With a capital of 500 million yen as of April 30, 2025, Ateam Finergy has quickly positioned itself as a key player in the insurance comparison and brokerage sector.

Purpose of the Acquisition


The merger of Sasuke and Ateam Finergy directly addresses the challenges present in the Japanese insurance market, which, despite being valued at over 40 trillion yen, operates in a highly fragmented and inefficient manner. With the existence of around 78,393 insurance agencies featuring more than 924,509 agents across Japan, most agencies remain small and incapable of optimizing their digital marketing or IT investments effectively. This acquisition will enable Sasuke Financial Lab to strengthen its position within the online insurance brokerage landscape by achieving:

1. Enhanced Digital Marketing: By integrating Ateam Finergy's proven high-quality customer acquisition strategies, Sasuke will optimize its marketing efforts significantly.
2. Data Integration and AI-Driven Solutions: The merger will facilitate data integration between Kono Hoken and NaviNavi Hoken, enabling algorithm-based matching for optimal insurance proposals through artificial intelligence.
3. Growth through M&A Expertise: Sasuke aims to become a reliable platform for insurance agency owners seeking to transition or sell their businesses, enhancing the business succession prospects in the sector.

Future Outlook


Sasuke Financial Lab has ambitious plans for accelerated M&A activities. Over the next few years, it aims to engage in several acquisitions annually, with the goal of ranking within the top three in domestic insurance distribution. Focusing on improving working conditions for insurance sales agents through digitalization and AI, it strives not only for growth in terms of size but also for enhancing overall sector productivity and customer experience.

In the face of rising challenges posed by shareholders and succession issues, Sasuke aims to lead a reorganization of the insurance industry by combining digital technologies with human expertise, ultimately crafting Japan’s most reliable insurance infrastructure.

Sasuke Financial Lab and Kono Hoken


Sasuke Financial Lab's mission is clear: to create a world where individuals can choose insurance that best suits their needs. Through the operation of its digital insurance agency, Kono Hoken, the company taps into the rapidly evolving insurance sector, providing transformative digital solutions. Kono Hoken offers a user-friendly interface for insurance comparisons and applications, enhanced with illustrations and expert insights, making it easier for users to navigate the complexities of insurance products. Accessible anytime and anywhere with internet connectivity, Kono Hoken empowers customers to explore and secure insurance solutions confidently.

For further information, visit Sasuke Financial Lab and Kono Hoken.


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Topics Business Technology)

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