Barrel Global Partners with Peaky Blinders for Exclusive Spirits Line Launch

Barrel Global Partners with Peaky Blinders



In an exciting announcement, Barrel Global, a pioneering US-based barrel ownership platform, has forged a new partnership with Banijay Rights, the global distribution arm of Banijay Entertainment. This collaboration designates Barrel Global as the Official Spirits Partner for the globally acclaimed series, Peaky Blinders. The partnership promises fans an exclusive line of Peaky Blinders-branded spirits, with the first product slated for release in early 2026.

Celebrating an Iconic Series


The partnership grants Barrel Global exclusive rights to produce and distribute the Peaky Blinders Spirit line within key markets, including the US, Canada, and Mexico, with potential expansions to additional markets in the future. This exciting collection will embody the spirit and narrative essence of the iconic Peaky Blinders series, combining expert storytelling with premium craftsmanship across various spirit categories.

Founder George Koutsakis expressed his excitement about the collaboration, stating, "All of us at Barrel Global are thrilled to partner with Banijay Rights. This collection will not only pay tribute to the legacy of the show but also provide fans with a unique, collectible experience. These spirits will serve as storytelling in a bottle."

Leila Loumi, Senior Vice President of Licensing and Merchandising at Banijay Rights, echoed Koutsakis's enthusiasm, highlighting the show’s rich and unique aesthetic that resonates deeply with international audiences. She added, "With over 50 years of experience combined in the spirits industry, Barrel Global's collection promises a fresh and authentic way to engage fans while expanding the Peaky Blinders brand into the premium spirits sector."

The Legacy of Peaky Blinders


Peaky Blinders, created and written by Steven Knight and produced by Caryn Mandabach Productions and Tiger Aspect Productions, has established itself as a multi-award-winning phenomenon. With a global reach, the series has been sold in over 190 countries and is available internationally on Netflix. Recently, two new series of Peaky Blinders have been announced, set to be produced by Kudos and Garrison Drama for BBC iPlayer, BBC One in the UK, and Netflix globally.

The upcoming Peaky Blinders spirits line not only honors the essence of the series but also provides a unique product that reflects the same high standards of quality and craftsmanship that fans have come to expect from the show.

About Barrel Global


Barrel Global stands as one of the first consumer-friendly barrel ownership companies in the U.S., partnering with several innovative bourbon distilleries. Founded by whisky expert and entrepreneur George Koutsakis, the company aims to simplify barrel ownership, making it a seamless and enjoyable experience for collectors and consumers alike. To ensure the safety and security of its barrels, Barrel Global collaborates closely with distilleries, employing a state-of-the-art purchasing and stock management system.

About Banijay Rights


Banijay Rights, a leading global distributor, boasts a diverse portfolio of over 205,000 hours of outstanding programming. As part of Banijay Entertainment, this division focuses on the distribution and exploitation of premium scripted and non-scripted content globally. With titles such as Survivor, Big Brother, and MasterChef under their belt, Banijay Rights upholds a reputation for excellence, offering quality IP born locally and expanded to international audiences.

In conclusion, the partnership between Barrel Global and Banijay Rights signifies an innovative step towards merging high-quality spirits with iconic storytelling, making the upcoming Peaky Blinders Spirits not just a product but a rich narrative experience for fans across the globe.

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Topics Consumer Products & Retail)

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