Experience the New Seasonal 'Spring Bear Cake' with Strawberry Flavor from BUNMEIDO

Spring Bear Cake: A Sweet Treat for the Spring Season

BUNMEIDO is excited to announce a new seasonal delight: the Spring Bear Cake featuring luscious strawberry filling, launching on February 18, 2026. This limited-time offering will be available daily from 3:00 PM until March 31, 2026, exclusively at Takumi no Yaki-gashi CONGALI BUNMEIDO in the Isetan Shinjuku Store.

A Sweet Treat with Fukuoka Strawberries

The Spring Bear Cake is crafted using Amaou strawberries from Fukuoka, known for their exquisite sweetness and vibrant taste. Each bite reveals a delightful balance of sweetness and tanginess, enhanced by the fragrant aroma of ripe strawberries that fills your mouth. The cake's rich strawberry filling features a pleasant texture with tiny seeds that add a charming crunch.

Unique Texture and Flavors

The bear-shaped cake combines a special dough made from a blend of rice flour and tapioca flour, giving it a custom chewy texture that enhances the overall experience. The delectable strawberry filling melts in your mouth, contrasting beautifully with the moist and fluffy cake. It's the perfect way to savor a sweet afternoon treat during the spring season!

Seasonal Bear Cake Collection

In addition to the Spring Bear Cake, CONGALI offers a variety of seasonal Bear Cakes throughout the year. Customers can look forward to the White Pine Bear Cake in summer, Yellow Anno Sweet Potato Bear Cake in autumn, and Black Kinako Syrup Bear Cake in winter. Each unique flavor showcases the charm of seasonal ingredients and keeps our offerings fresh and exciting.

The Story Behind Bear Cake

The iconic Bear Cake is inspired by the adorable bear character featured in BUNMEIDO's long-running television commercial series, BUNMEIDO Dougeki since 1962. Each Bear Cake is shaped just like this charming character with big eyes and cute ears, making it a nostalgic treat for all ages. Inside, you will find a silky-smooth red bean paste that adds to the delightful experience.

The catchphrase “Kasutera ichiban, denwa wa niban, san-ji no oyatsu wa BUNMEIDO” emphasizes the tradition of enjoying these cakes at 3 PM every day, a time-honored custom that many cherish.

Taste the Spring Bear Cake Today

We encourage everyone to try both the limited-time Spring Bear Cake with Amaou Strawberry and the year-round Traditional Red Bean Bear Cake for a delightful comparison.

Product Information

- Spring Bear Cake with Amaou Strawberry

Price: 200 yen (216 yen including tax) per piece
Price for 5 pieces: 1,000 yen (1,080 yen including tax)
Availability: February 18, 2026 – March 31, 2026
Start Time: 3:00 PM
Note: Sales end once sold out. There may be purchasing limits per person.

Store Information

- Location: Takumi no Yaki-gashi CONGALI BUNMEIDO

Address: Shinjuku 3-14-1, Shinjuku, Tokyo
Isetan Shinjuku Store B1F, Sweet Division

- Hours: 10:00 AM – 8:00 PM

Hours are subject to change without notice.

To inquire about products, please contact:
Customer Service Line: 0120-400-002
Operating Hours: 10:00 AM - 5:00 PM (excluding weekends, holidays, and Year-end/New Year period)

Company Background

BUNMEIDO Tokyo Co., Ltd. is renowned for its confectionery products, including Castella and Mikasa-yama. Founded in 1900 by Nagakawa Angoro in Nagasaki, the company expanded under the leadership of his brother Miyazaki Jinsaburo in 1922 to Tokyo, implementing innovative marketing techniques that popularized Castella across Japan.