Fresh Inset Appoints Veteran Gordon Robertson as New North American General Manager

Fresh Inset Appoints Gordon Robertson as General Manager, North America

Fresh Inset S.A., a prominent global food technology entity, has officially announced the appointment of Gordon Robertson to the role of General Manager for North America, effective January 12, 2026. The company has established its reputation through a firm commitment to mitigating food waste across the supply chains of fresh produce and floral products.

Gordon Robertson is a seasoned executive with over three decades of leadership experience across sales, marketing, operations, and general management. His substantial expertise spans both domestic and international markets, allowing him to bring a wealth of knowledge to Fresh Inset. Previously, Robertson held vital roles within highly regarded firms in the consumer packaged goods sector, agriculture, and biotechnology. Notably, he spent more than 20 years at the Campbell Soup Company before moving into pivotal positions at Sun World International and leading roles in biotech organizations like Apeel and Verdant Technologies.

In his new position at Fresh Inset, Robertson will be responsible for overseeing all aspects of the company's North American operations. This includes strategic planning, commercial leadership, team development, operational execution, and ensuring financial performance. His mission is to implement initiatives that foster the expansion of Fresh Inset's customer base, enhance market penetration, and amplify the impact of the company’s portfolio of innovative product offerings.

Kris Czaplicki, Co-Founder and Board Member of Fresh Inset, emphasized the strategic fit of Robertson's extensive background with the company’s objectives. "Gordon's unique mix of experience in large-scale consumer goods, deep agricultural knowledge, and leadership in biotechnology make him exceptionally well-suited for guiding our next growth phase in North America," Czaplicki stated. His proven ability to develop brands, scale operations, and drive results aligns seamlessly with Fresh Inset's mission to innovate solutions that combat food waste accessible to all sectors of the produce and floral industries.

Headquartered in Europe, Fresh Inset S.A. was established in 2017 by a group of scientists from Synthex Technologies. The company is composed of a talented team of scientists, agronomists, engineers, packaging specialists, and intellectual property experts. Fresh Inset is a forerunner in the development of 1-MCP technology and has quickly established itself as a leader in the field by reimagining how solutions can benefit the produce and floral supply chains.

In addition to producing top-tier 1-MCP products, Fresh Inset is dedicated to innovating new delivery methods, ensuring that all varieties of produce can utilize 1-MCP technology effectively. This dedication is poised to yield major benefits across various operations, aiding in the global fight against food waste.

As Fresh Inset looks forward to the next chapter in its growth, the addition of Gordon Robertson to its leadership team represents a pivotal move toward achieving its ambitious goals. The company anticipates that Robertson's strategic insights and extensive experience will be instrumental in propelling Fresh Inset to new heights as it expands its footprint in the North American market.

For media inquiries, Jacquie Maggio, Head of Marketing, can be reached at [email protected] or 973.462.7008.