Rebecca Stone Joins Plume as New Chief Marketing Officer to Drive Engagement

Plume's New CMO: Rebecca Stone

In a landmark move for the technology sector, Plume has engaged Rebecca Stone as its new Chief Marketing Officer, aiming to redefine its approach to the Internet Service Providers (ISP) market. With a storied career that includes pivotal roles at Cisco and Meraki, Stone's appointment marks a significant step towards expanding Plume's reach and deepening its engagement with ISP customers.

A Proven Leader

Rebecca Stone brings over two decades of extensive experience in global marketing, particularly in the realms of enterprise and service provider sectors. At Cisco, she held the position of Senior Vice President of Revenue Marketing, where she was instrumental in managing a $50 billion portfolio. Her transition to Plume is seen as strategic, especially as the company embarks on its new mission to convert intelligence into actionable insights for ISPs.

Plume emphasizes its commitment to helping ISPs enhance subscriber confidence through its innovative cloud-managed Wi-Fi and smart home solutions. Stone will leverage her expertise to articulate the value of Plume's offerings, which increasingly revolve around intelligent data analysis, cybersecurity, and superior customer care.

A Shift Towards Intelligence and AI

Under Stone's leadership, Plume aims to consolidate its market position through powerful AI technologies. The acquisition of Sweepr, a pioneering AI orchestration technology provider, not only enhances Plume's service portfolio but also aligns with the growing demand for AI-driven solutions in an increasingly competitive broadband landscape. The company's goal is to transform vast datasets into tangible actions that improve service delivery and customer satisfaction.

"The industry is evolving rapidly, and Plume is poised to transition into a new chapter characterized by an integrated platform that enhances customer experiences and optimizes ISPs’ operations," said Dan Herscovici, Plume's CEO. "Rebecca's remarkable ability to distill complex technology into impactful business value will be pivotal as we work collaboratively with our partners."

Expanding Plume’s Impact

Plume’s platform currently connects nearly half a billion devices, a staggering statistic that underscores its role as a trusted partner for ISPs worldwide. By offering cutting-edge services that cater to the dynamic needs of consumers, the company is well-placed to address rising subscriber expectations and navigate increasing market competition.

Stone's vision for Plume involves not just marketing strategies but a holistic approach to customer engagement that fosters innovation and growth. Her prior experience at companies like Meraki where she scaled teams and drove significant pipeline contributions showcases her capabilities in building high-performing marketing organizations. Moreover, her earlier successes at LiveRamp, where she was instrumental in scaling the company's revenue from $20M to over $300M, highlight her proficiency in growing market presence.

A Vision for the Future

As Stone steps into her new role, she is excited to contribute to Plume's transformative journey. Her focus will be on restructuring marketing strategies to ensure they resonate with ISP partners and ultimately enhance end-user experiences. "This role is an incredible opportunity to harness my passion for building effective teams and driving customer success in a rapidly evolving digital landscape," stated Stone.

With a solid educational foundation in Communications from UC Santa Barbara, Rebecca Stone sets out to leverage her rich background in technology and marketing. As Plume forges ahead, her leadership is expected to play a crucial role in shaping the company’s future, positioning it as the industry leader in managed Wi-Fi solutions.

In conclusion, Plume's strategic appointment of Rebecca Stone demonstrates its commitment to pushing boundaries and setting a benchmark for exceptional service in the ISP sector. With the right mix of technology and marketing prowess, Plume is on the verge of a remarkable evolution, promising enhanced connectivity and improved customer loyalty for its partners.