#Sweden #Truecaller #Stockholm #AI Platform #Advantage

Truecaller Unveils adVantage: AI-Powered Engagement Revolution

In a significant leap towards enhancing user interactions and advertising effectiveness, Truecaller, the premier communication platform globally, has unveiled its latest innovation: adVantage. This sophisticated AI-powered recommendation engine transforms how businesses engage users, particularly in critical communication moments that capture high attention.

Revolutionizing User Engagement with AI

adVantage operates through a centralized intelligence hub that continually learns from user interactions. By doing so, it fine-tunes its outputs to deepen engagement and achieve stronger business results. This platform is versatile, enabling functionalities across Business Messaging, contextual advertising, and a variety of enterprise solutions, allowing brands to deliver messages tailored with accuracy and impact.

Powered by real-time behavioral insights and advanced recommendation models, adVantage ensures that communications are not only personalized but also privacy-compliant. Truecaller emphasizes user privacy by anonymizing and aggregating data, enhancing the relevance of every interaction and increasing trust among consumers. With adVantage, businesses are provided with a powerful advisor that helps them target the right audiences, unearth new revenue channels, and gain actionable insights that sharpen their decision-making processes.

Rishit Jhunjhunwala, Global CEO of Truecaller, stated, "As we move away from broad targeting, relevance has become our prime currency. adVantage is our solution to the marketplace's demand for smart, privacy-focused personalization. It's about understanding unique customer needs and delivering value in every interaction. This approach is fundamental to our strategy for sustainable growth and value creation."

Exceptional Results from Initial Testing

Following successful trials within Truecaller’s advertising division, where adVantage generated impressive engagement and ROI metrics, the platform is now rolling out to support various applications. Notably, the business messaging platform saw open rates skyrocketing by an astonishing 400% during initial assessments.

The adVantage framework comprises three dynamic modules that automatically adapt: Discover, Engage, and Perform. Each module serves distinct functionalities:

1. Discover: This module expands the reach by pinpointing new and relevant audience segments while enhancing visibility across the Truecaller platform.
2. Engage: By re-targeting users who have previously shown interest, it boosts mid-funnel performance and guides potential customers towards making purchases.
3. Perform: This module optimizes outcomes such as lead generation, facilitating app installs, and enabling direct commerce transactions, dramatically enhancing business results automatically.

Proven Impact Across Industries

During its pilot phase, the adVantage framework demonstrated remarkable efficacy, achieving up to a 50% increase in click-through rates and reaching over 200 million users. Especially notable were its successes in high-intent sectors like automotive, fintech, edtech, and e-commerce. By fusing precise audience discovery with AI-driven insights, campaigns managed to convert brand awareness into measurable business successes consistently outperforming internal benchmarks.

Liniker Seixas, the adVantage Lead at Truecaller, remarked, "At its essence, Truecaller adVantage imparts a competitive edge to businesses. Powered by an ecosystem of AI models that work in unison, we continuously learn and evolve, enabling businesses to optimize their decision-making dynamically, enhance operational efficiency, and drive impactful outcomes, ensuring that every dollar spent translates to significant results."

adVantage is poised to be a foundational component in the growth strategies of Truecaller’s partners. By leveraging Truecaller’s robust ecosystem and intelligence, businesses can extract substantial value throughout their customer journeys—be it targeting the right audience, enhancing customer engagement, or accelerating conversion rates.

For further inquiries regarding adVantage, you can reach out to Andreas Frid, Head of IR Communication, at +46 705 29 08 00 or via email at [email protected].

About Truecaller

Truecaller (TRUE B) is the world's leading platform dedicated to verifying contacts and blocking unwanted communications. Their mission is to foster safe and meaningful conversations while enabling businesses to effectively connect with consumers. Operating with over 450 million active users, Truecaller plays a crucial role in combating fraud and unwanted communication, particularly in emerging markets. Listed on Nasdaq Stockholm since October 8, 2021, Truecaller remains committed to promoting trust in digital communications. For more detailed corporate information, visit corporate.truecaller.com.