#Japan #Shibuya #Ikebe Shibuya #Paul Reed Smith #THE IKEBE PRS VAULT

Exciting Launch of THE IKEBE PRS VAULT

On March 20, 2023, the highly anticipated PRS specialized store, THE IKEBE PRS VAULT, is set to open on the second floor of Ikeb Shibuya in Tokyo. The opening will feature an exciting lineup of events including a special appearance by the founder of PRS Guitars, Paul Reed Smith, who will be present for two days, March 20 and 21. Attendees will have the opportunity to participate in clinics, a lottery for PRS products, and a meet-and-greet session with Paul Reed Smith himself.

What to Expect from THE IKEBE PRS VAULT

THE IKEBE PRS VAULT is not just a store; it's a unique space designed to immerse visitors in the world of PRS guitars. The active focus is on creating an environment that goes beyond merely choosing a guitar, allowing guests to experience the brand’s philosophy and artistic sensibilities.

The vault will showcase an extensive range of PRS instruments, from the cost-effective SE series to the exclusive Private Stock guitars. This wide selection encourages not only seasoned PRS enthusiasts but also newcomers interested in comparing various models or simply curious about the PRS experience.

The store has been meticulously designed to highlight the unique grain and finish of the guitars. It features the country’s first 3D-style display, allowing guitars to be showcased in a suspended manner. Additionally, a dedicated trial space with knowledgeable staff will offer personalized consultations, ensuring customers can fully appreciate the distinctive character of each guitar model. THE IKEBE PRS VAULT promises visitors a sensory experience that showcases PRS's philosophy in a special, memorable way.

The Significance of the Vault

Originating from the iconic wood repository known as THE VAULT located in PRS's Maryland factory, the name THE IKEBE PRS VAULT pays homage to this storied tradition. This exclusive room stores specially selected woods for creating the coveted Private Stock guitars. Each Private Stock guitar, crafted by PRS’s artisan makers, is a testament to the superior quality and personality of the wood selected from THE VAULT. Therefore, the name also symbolizes the brand's commitment to quality craftsmanship and heritage.

The Path to Opening

IKEBE MUSIC, known for its robust partnership with PRS, has established itself as an Official Dealer, recognized across several regions in Japan. This includes significant recognition as a Signature Dealer in the Shibuya area, highlighting its dedication to providing the best PRS experience.

The collaboration with Paul Reed Smith has been a long-standing affair, and the decision to create a specialized PRS store within Ikeb Shibuya is a culmination of this solid partnership. Paul Reed Smith himself named the store, marking a new chapter in the history of Ikebe Music.

PRS Guitars: A Legacy of Innovation

Founded in 1976 by Paul Reed Smith, PRS Guitars is renowned for its commitment to innovation alongside respect for traditional craftsmanship. With numerous technological advancements such as the compensated nut and PRS tremolo system, the brand has made a significant mark in the industry since its formation. In December 2020, PRS Guitars Japan was officially launched to enhance local distribution, marketing, and customer service, further solidifying its presence in Japan.

Celebratory Events and Promotions

To commemorate the grand opening of THE IKEBE PRS VAULT, a range of exciting events is scheduled for March 20 and 21. Attendees can look forward to:

• - An opening ceremony
• - A special clinic led by Paul Reed Smith
• - Exclusive lottery for PRS SE series guitars
• - A photo session and signing with Paul Reed Smith for purchasers
• - Personal consultations with PRS staff regarding Private Stock.

Furthermore, a unique after-party featuring Paul Reed Smith is slated to occur on the evening of March 21, available to the first guests who purchase guitars during the opening weekend.

Starting from March 20, promotional campaigns will include giveaways of PRS effects pedals and merchandise to participants, enhancing the excitement surrounding the launch.

Store Details

• - Name: THE IKEBE PRS VAULT
• - Address: 2F, 1-7-4 Dogenzaka, Shibuya, Tokyo, 150-0043, Japan
• - Operating Hours: 11:00 AM to 8:00 PM, open year-round (except January 1)

For any inquiries regarding events or store operations, customers can reach out to GRANDEY & JUNGLE.

Phone: 03-6433-7969
Email: [email protected]

Join us in celebrating this monumental occasion that not only highlights the rich heritage of PRS but also stands as a beacon for guitar enthusiasts in Japan!