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Fruit Attraction 2025: A Landmark Event in Global Agriculture

The Fruit Attraction 2025 event, organized by IFEMA MADRID and FEPEX, has successfully concluded its 17th edition with unprecedented attendance figures. This year's fair drew in a remarkable 121,137 professionals from 152 countries, marking a 3% increase in total participation and a 5% rise in international representation compared to the previous year.

This impressive influx of attendees signifies a growing global interest in the agriculture and food sectors. A noteworthy 49% of participants hailed from outside Spain, which showcases the fair’s ability to attract a diverse international audience. The Andalusia, Valencia, Murcia, and Catalonia regions of Spain played key roles in this year's event, demonstrating the local commitment to promoting the agricultural industry. Additionally, countries such as Italy, France, the Netherlands, and the UK, among others from regions like Peru, Chile, Brazil, and South Africa, significantly contributed to the international diversity of the event.

The exhibition also marked historical growth with a total of 2,485 exhibiting companies from 64 countries, utilizing 78,212 square meters of exhibition space. This represents an 11% increase in the display area and a 13% growth in exhibitors compared to the previous year. The fair provided an essential platform for international promotion and engagement through its 'International Buyers Programme,' which was sponsored by the Ministry of Agriculture, Fisheries and Food, ICEX, and FEPEX, attracting 600 key buyers from 58 countries.

In a nod to expanding sustainability efforts, the fair highlighted Malaysia and Mexico as this year's guest importing countries. Furthermore, over 3,200 participants attended technical sessions and congress programs, showcasing 95 sessions focused on the latest trends in innovation, sustainability, logistics, and technology within the fruit and vegetable sector. The tomato was put in the spotlight as the star product of this edition, recognized for its culinary, nutritional, and cultural value, along with its role in symbolizing excellence and sustainable horticultural practices in Spain.

The event served as a hub for industry meetings, including the Joint Fruit and Vegetable Committee for France, Italy, Spain, and Portugal, aiming to discuss findings and proposals related to multiple key products. Such discussions focused on tomatoes, strawberries, garlic, peaches, nectarines, apples, pears, citrus fruits, and ready-to-eat products, all contributing to the formulation of future agricultural policies.

Innovation took center stage as well, with the Innovation Hub Awards recognizing remarkable products and services in the industry, attracting 50 applications and honoring nine finalists. The Fresh Produce Award was won by the IRTA - Institute of Agrifood Research and Technology, while Edencore took home the award for the FV Industry category, and Pallet Sure was recognized for sustainability initiatives.

Additionally, the Best Stand Awards celebrated exhibitors excelling in innovation, design, and originality, with BayWa Global Produce earning accolades for sustainability, Fontestad for best design, and BCC - Grupo Cajamar for most original stand space. The People's Choice Awards were determined through over 6,000 votes, with notable winners including Moguer Cuna de Platero for fresh products and Hispatec Agrointeligencia for innovation and technology.

The XV APAE Journalism Awards alongside the Fruit Attraction Journalism Award recognized Fructidor from France for their exemplary reporting. This year’s event is estimated to have generated an economic impact of €407 million for Madrid, sustaining over 3,066 jobs, thus positioning Fruit Attraction and IFEMA MADRID as key economic and social drivers in the region.

Organized once again by IFEMA MADRID and FEPEX, Fruit Attraction 2026 is scheduled to take place from October 6th to 8th at the exhibition park, promising to amplify its growth and impact in the global agricultural community. For further information, visit IFEMA's official site.